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Alienware 16 Aurora Gaming Laptop

Fail

The top 5 brands take 100% of clicks, so Alienware 16 Aurora Gaming Laptop is a Fail.

Flapen Score
35
35 / 100
Ranks 6,625 of 8,347 Electronics niches · −8 vs the category median of 43
Market size
$507K/yr94K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
58%top-5 click share · 3 brands · 68 sellers

Flapen Score

Alienware 16 Aurora Gaming Laptop against its category

The dotted line is the Electronics average. Past it, Alienware 16 Aurora Gaming Laptop is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alienware 16 Aurora Gaming Laptop market on Amazon at a glance

Shoppers on Amazon United States searched for Alienware 16 Aurora Gaming Laptop 94K times last year and spent an estimated $507K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $507K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
0.3%
Market size, estimated
$507Ka year
Top search term
alienware 16 aurora15K searches a year

02 · Price

A sale here is worth $1638.84.

Listings sell for $1638.84 on average, from $63.58 to $2780.41. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $1638.84 that is $0 to $164K a year per listing.

Average price
$1638.84above the $15 to $100 sweet spot
Price range
$63.58–$2780.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$164K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #2,760 within Computers & Tablets. It carries 57 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
38%
Out of stock, average day
15.9%
Average rank
#2,760in Computers & Tablets
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
57per listing
Listings tracked
21

04 · Newcomers

10 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
10Amazon's first-year sales bar
Average brand age
18 months

Products

Top Alienware 16 Aurora Gaming Laptop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

0%

  • Brand 170%
  • Brand 225%
  • Brand 35%

Demand

Alienware 16 Aurora Gaming Laptop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.1× · 9 of 12 months tracked

Search terms

Top Alienware 16 Aurora Gaming Laptop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alienware 16 aurora15K/yr
  • alienware aurora 1615K/yr
  • alienware 16x aurora13K/yr
  • alienware 16x aurora gaming laptop17K/yr
  • alienware 16 aurora gaming laptop21K/yr
  • alienware aurora 16x9K/yr
  • alienware x172K/yr
  • alienware laptop m18 r21K/yr
  • dell alienware m16 r2998/yr

Reviews and returns

What reviews say buyers love and hate about Alienware 16 Aurora Gaming Laptop

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
10%of negative reviews mention “Value For Money”
3.7%of orders come back
“Very upsetting because it's so expensive”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Alienware 16 Aurora Gaming Laptop questions

Answered from the same tracked data.