Alarm System for Home Security

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $800K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+9.2%

Conversion, latest week

1.0%

Market size, estimated

$800Ka year

Peak month

December1.4× the quietest month

Top search term

apartment security126K searches a year

Listings sell for $72.53 on average, from $9.36 to $259.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $72.53 that is $7K to $18K a year per listing.

Average price

$72.53inside the $15 to $100 sweet spot

Price range

$9.36–$259.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$7K–$18K

Returns

4.2%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #197 within Security & Surveillance. It carries 5,425 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#197in Security & Surveillance

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

5,425per listing

Listings tracked

64

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

46 months