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Airtag Luggage Tag

Fail

Shoppers spend an estimated $86K a year here, so Airtag Luggage Tag is a Fail.

Flapen Score
45
45 / 100
Top 41% of 8,347 Electronics niches · +2 vs the category median of 43
Market size
$86K/yr128K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
68%top-5 click share · 15 brands · 25 sellers

Flapen Score

Airtag Luggage Tag against its category

The dotted line is the Electronics average. Past it, Airtag Luggage Tag is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airtag Luggage Tag market on Amazon at a glance

Shoppers on Amazon United States searched for Airtag Luggage Tag 128K times last year and spent an estimated $86K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
4.4%
Market size, estimated
$86Ka year
Peak month
December4.7× the quietest month
Top search term
airtag luggage tag31K searches a year

02 · Price

A sale here is worth $15.33.

Listings sell for $15.33 on average, from $4.50 to $31.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.33 that is $2K to $4K a year per listing.

Average price
$15.33inside the $15 to $100 sweet spot
Price range
$4.50–$31.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #134 within GPS, Finders & Accessories. It carries 1,898 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#134in GPS, Finders & Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,898per listing
Listings tracked
15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Airtag Luggage Tag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

25

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

28%

  • Brand 142%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Airtag Luggage Tag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Airtag Luggage Tag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airtag luggage tag31K/yr
  • luggage tag with airtag holder15K/yr
  • airtag lock13K/yr
  • airtag luggage tag holder12K/yr
  • air tag lock7K/yr
  • stroller airtag holder5K/yr
  • luggage tags with airtag7K/yr
  • locking airtag holder5K/yr
  • airtag lock case4K/yr
  • air tag luggage tag5K/yr

Reviews and returns

What reviews say buyers love and hate about Airtag Luggage Tag

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Airtag Luggage Tag questions

Answered from the same tracked data.