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Airtag for Wallet

Maybe

Products sell for $27.16 on average, inside the sweet spot. But shoppers spend only $77K a year here, so Airtag for Wallet is a Maybe.

Flapen Score
57
57 / 100
Top 6% of 8,347 Electronics niches · +14 vs the category median of 43
Market size
$77K/yr32K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
51%top-5 click share · 19 brands · 37 sellers

Flapen Score

Airtag for Wallet against its category

The dotted line is the Electronics average. Past it, Airtag for Wallet is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airtag for Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Airtag for Wallet 32K times last year and spent an estimated $77K. The top 5 brands take 59% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
8.9%
Market size, estimated
$77Ka year
Top search term
apple airtag for wallet12K searches a year

02 · Price

A sale here is worth $27.16.

Listings sell for $27.16 on average, from $5.38 to $95.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.16 that is $3K to $7K a year per listing.

Average price
$27.16inside the $15 to $100 sweet spot
Price range
$5.38–$95.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #61 within GPS, Finders & Accessories. It carries 2,399 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#61in GPS, Finders & Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,399per listing
Listings tracked
24

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
24 months

Products

Top Airtag for Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$15K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

37

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

36%

  • GOCII17%
  • Apple16%
  • typecase13%
  • GAOCHALE6%
  • Elevation Lab6%
  • KIKVES5%

Demand

Airtag for Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 14.0× · 8 of 12 months tracked

Search terms

Top Airtag for Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple airtag for wallet12K/yr
  • apple air tag for wallet6K/yr
  • apple air tags-wallet card5K/yr
  • apple tag for wallet4K/yr
  • apple airtag wallet card5K/yr

Reviews and returns

What reviews say buyers love and hate about Airtag for Wallet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall10%−0.09

Barely works

Did not work

Does not turn on

Battery Life9%−0.07

Battery doesn't last long

Bad battery life

Battery was dead

Durability9%−0.08

did not last

it broke very very suddenly

Broken

Connectivity-Overall7%−0.04

Not connecting

Does not stay connected

Doesn't connect

Thickness5%+0.20

thicker than I expected

Somewhat thick

it could be slimmer kinda thick

Love

Assembly/Installation12%+1.14

Quick set up

EASY SETUP

Ease of installation

Quality-Overall11%+0.61

Decent quality

Great Build quality

Quality wallet

Ease Of Use9%+0.72

Easy Peasy

easy to handle

Easy to operate

Size-Overall7%+0.53

Fit well

Really convenient size

Compact size

Advertised Vs Actual Product7%+0.36

Does the Job

As Advertised

Works as promised

Return

1.2% Return rate 24% Fixable by listing

Connectivity-Overall20%▃▆▇▆█▇

Not connecting

Does not stay connected

Doesn't connect

Functionality-Overall13%▅▆█▅█▇

Barely works

Did not work

Does not turn on

Compatibility-Overall12%▄▆▇▆██

Incompatible

Not compatible

Does not pair

Size-Overall11%█▅▄▃▃▄
Advertised Vs Actual Product10%▃▂▂█▂▂

FAQ

Common Airtag for Wallet questions

Answered from the same tracked data.