Is airpods noise cancelling profitable to sell on Amazon United States?

The niche generates $525K/yr across 29 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the airpods noise cancelling niche?

17 brands and 123 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in airpods noise cancelling?

Top complaints mined from reviews: Durability, Charging, Audio Quality. The return rate is 2.5%.

When does demand for airpods noise cancelling peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the airpods noise cancelling niche?

Listings span $9.04–$438.80; the average listing price is $73.02 (sweet spot $15–$100). The average incumbent carries 16,182 reviews — the moat a new listing must climb.

airpods noise cancelling

Worth a look

Shows a sweet-spot price point ($73.02 avg), but a deep review moat (16,182 avg reviews) keeps it on the watch list.

Avg price

Great$73.02

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Market size

Good$525K

$525K/yr · 183K searches

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Price range

Bad$9.04–$438.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

Review moat

Bad16,182.03

avg incumbent reviews — the moat a new listing must climb

Signals High Price

According to Flapen's Amazon United States niche tracking, airpods noise cancelling is a $525K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

airpods noise cancelling market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $365K–$438K; units × avg price
Conversion rate: 3.9%
Avg BSR: #147
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 3.7%
Avg brand age: 24 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

123

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

17%

Apple54%
Btootos11%
KTGEE8%
Jxrev4%
Soundcore4%
kurdene3%
Open — no brand owns it (11 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -12.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top airpods noise cancelling search terms

audifonos iphone37K/yr -0.8%1.8% conv.
wireless earbuds white13K/yr +5.7%1.7% conv.
airpods duppe13K/yr -18.6%1.7% conv.
airpods for iphone 178K/yr +8.3%4.9% conv.
earbuds white11K/yr -7.0%1.7% conv.
airpod dupp11K/yr -9.1%2.6% conv.
air pads7K/yr -3.3%0.2% conv.
audifono iphone6K/yr -5.8%1.3% conv.
auriculares iphone original apple10K/yr -30.4%1.3% conv.
white airpods6K/yr +24.3%1.9% conv.

All search terms

Top airpods noise cancelling products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone

Apple$92.304.6★32,203 rev

Wireless Earbuds Bluetooth 5.4 Headphones Bass Stereo Ear Buds with Noise Cancelling Mic LED Display in Ear Earphones Clear Calls IP7 Waterproof Bluetooth Earbuds for Phones/Sports/Laptop White

Btootos$21.754.5★59,012 rev

Apple AirPods 2 with Charging Case - White (Renewed)

Apple$82.853.9★19,170 rev

KTGEE Wireless Earbuds Bluetooth 5.3 Headphones 40Hrs Playback Stereo Ear Buds with LED Display Charging Case IPX7 Waterproof in-Ear Earphones with Mic for Phone Tablet Laptop Sports White

KTGEE$16.634.3★6,828 rev

Apple EarPods Headphones with Lightning Connector Wired Ear Buds for iPhone with Built-in Remote to Control Music Phone Calls and Volume

Apple$15.954.6★17,346 rev

Newest

by launch date

Apple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalized Spatial Audio Live Translation Bluetooth Headphones for iPhone Midnight

Apple$436.46510 rev

3mo ago

[Apple MFi Certified] Wired Headphones for iPhone 14 13 12 11 Pro Max

Smilebridge$9.58810 rev

6mo ago

ATHONGL Wireless Earbuds 100H Bluetooth 5.4 Headphones ENC+ ANC Noise Cancelling Touch Control True Wireless Bluetooth Ear Buds Stereo Deep Bass Bluetooth Headset for Sports/Workout/Gym(White)

ATHONGL$17.85109 rev

7mo ago

[Apple MFi Certified] Wired Headphones for iPhone Earbuds with Built-in Microphone & Volume Control Nosie Reduction Earphones Headsets Compatible with iPhone 14 13 12 11 Pro Max XS XR X 8 7 2 Pack

IIOZO$9.791,851 rev

9mo ago

Wireless Earbuds Bluetooth Headphones pro(2nd generation) 48H Playtime Ear Buds with Mic High-Fidelity Sound Bluetooth 5.3 Chip USB-C Charging IPX7 Waterproof in-Ear Earphone for iPhone Andriod

ZEYARUIBO$18.5074 rev

10mo ago

What buyers say about airpods noise cancelling

What buyers praise and complain about, mined from review topics.

What buyers love

Audio Quality19%

“Amazing sound”

Quality-Overall14%

“Premium quality”

Value For Money12%

“Excellent headphones for the price”

Noise Cancellation8%

“noise cancellation is amazing”

Size-Overall4%

“I love the size”

Battery Life4%

“Battery last long”

Charging3%

“Charges good”

Connectivity-Overall3%

“Connectivity is good”

Advertised Vs Actual Product3%

“Better than I expected”

Ease Of Use3%

“Ease of use”

What buyers complain about

Durability12%

“Break easily”

Charging11%

“Don't charge”

Audio Quality8%

“Sounds terriblE”

Quality-Overall7%

“Average quality”

Functionality-Overall7%

“DID NOT WORK”

Connectivity-Overall6%

“Doesnt connect”

Size-Overall5%

“Don't fit”

Noise Level4%

“Too loud”

Noise Cancellation3%

“Not noise canceling”

Battery Life3%

“low battery life”

Top return reasons

Size-Overall16%

Audio Quality11%

Connectivity-Overall10%

Functionality-Overall9%

Charging9%

Value For Money8%

Compatibility-Overall8%

Product Condition3%

Comfort-Overall3%

Noise Level3%

Common questions

Is airpods noise cancelling profitable to sell on Amazon United States?: The niche generates $525K/yr across 29 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the airpods noise cancelling niche?: 17 brands and 123 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in airpods noise cancelling?: Top complaints mined from reviews: Durability, Charging, Audio Quality. The return rate is 2.5%.
When does demand for airpods noise cancelling peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the airpods noise cancelling niche?: Listings span $9.04–$438.80; the average listing price is $73.02 (sweet spot $15–$100). The average incumbent carries 16,182 reviews — the moat a new listing must climb.