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Adaptor Converter

Fail

The top 5 brands take 100% of clicks, so Adaptor Converter is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$220K/yr113K searches / yr
90-day growth
+32.6%search demand this quarter
Competition
90%top-5 click share · 1 brands · 3 sellers

Flapen Score

Adaptor Converter against its category

The dotted line is the Electronics average. Past it, Adaptor Converter is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adaptor Converter market on Amazon at a glance

Shoppers on Amazon United States searched for Adaptor Converter 113K times last year and spent an estimated $220K. One brand takes every click. Demand peaks in May–Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
+32.6%
Conversion, latest week
8.1%
Market size, estimated
$220Ka year
Peak month
June2.0× the quietest month
Top search term
tessan universal travel adapter90K searches a year

02 · Price

A sale here is worth $24.03.

Listings sell for $24.03 on average, from $14.03 to $36.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $24.03 that is $36K to $48K a year per listing.

Average price
$24.03inside the $15 to $100 sweet spot
Price range
$14.03–$36.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
$36K–$48K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Power Accessories. It carries 3,129 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Power Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
3,129per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Adaptor Converter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Adaptor Converter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Search terms

Top Adaptor Converter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tessan universal travel adapter90K/yr
  • tessan travel adapter12K/yr
  • uk europe travel plug adapter4K/yr
  • tessan adapter4K/yr
  • peru plug adapter1K/yr
  • uk and european travel plug adapter423/yr
  • tessan international plug adapter266/yr

Reviews and returns

What reviews say buyers love and hate about Adaptor Converter

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Portability”
12%of negative reviews mention “Socket/Port/Plug”
3.0%of orders come back
“Us plug does not fit”
A buyer, on “Socket/Port/Plug”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Adaptor Converter questions

Answered from the same tracked data.