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Adapter

Maybe

The top 5 brands take only 34% of clicks. But the average product has 16,970 reviews to catch up to, so Adapter is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 8,347 Electronics niches · +21 vs the category median of 43
Market size
$1.9M/yr2.6M searches / yr
90-day growth
-2.0%search demand this quarter
Competition
29%top-5 click share · 45 brands · 74 sellers

Flapen Score

Adapter against its category

The dotted line is the Electronics average. Past it, Adapter is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adapter market on Amazon at a glance

Shoppers on Amazon United States searched for Adapter 2.6M times last year and spent an estimated $1.9M. The top 5 brands take 34% of clicks. Demand peaks in Jan. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
6.9%
Market size, estimated
$1.9Ma year
Peak month
January1.9× the quietest month
Top search term
adapter635K searches a year

02 · Price

A sale here is worth $10.72.

Listings sell for $10.72 on average, from $4.17 to $22.65. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $10.72 that is $32K to $43K a year per listing.

Average price
$10.72under the $15 to $100 sweet spot
Price range
$4.17–$22.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
$32K–$43K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #52 within Computer Cable Adapters. It carries 16,970 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#52in Computer Cable Adapters
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
16,970per listing
Listings tracked
62

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

$0$38K$77K$115K$153K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

74

Top-5 brand share

34%

Top 20: 78%

Top-5 click share

29%

Top 20: 66%

Open market

61%

  • UGREEN8%
  • DENGWENQIANG8%
  • Syntech7%
  • Anker7%
  • Basesailor5%
  • SZHAIYIJIN5%

Demand

Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adapter635K/yr
  • usb adapter510K/yr
  • usb c adapter422K/yr
  • type c adapter182K/yr
  • usbc adapter190K/yr
  • iphone adapter154K/yr
  • adaptador59K/yr
  • usb-c adapter65K/yr
  • adaptor52K/yr
  • adapters44K/yr

Reviews and returns

What reviews say buyers love and hate about Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.10

Breaks easily

Broke within a week

Break easily

Charging15%0.00

No charge

Didnt charge

Not charging my phone

Functionality-Overall13%−0.08

Barely works

Never worked

DOESN'T WORK

Quality-Overall8%+0.67

Garbage quality

Poor Quality Control

Cheap Quality

Connectivity-Overall6%−0.02

Bad connectivity

Constantly Disconnects

Disconnects frequently

Love

Advertised Vs Actual Product17%+1.63

AS advertised

As Promised

Better than I expected

Quality-Overall14%+0.67

Amazing quality

The build quality is excellent

Solid quality

Charging14%0.00

Charger works well

Charges my phone fast

Charge fast

Value For Money10%+0.81

Decent price

Fair price

Great buy for the money

Ease Of Use6%+0.59

easy to handle

Easy to operate

Convenient to use

Return

1.6% Return rate 17% Fixable by listing

Compatibility-Overall27%██▇▇▇▇

Incompatible

Limited Compatibility

NOT COMPATIBLE

Charging13%▇▇█▇██

No charge

Didnt charge

Not charging my phone

Functionality-Overall11%▇▇████

Barely works

Never worked

DOESN'T WORK

Size-Overall11%▇▇████

Did not fit

Size is too large

Its small

Socket/Port/Plug9%█▇██▇▇

The port is also loose

Bad ports

USB plugs are loose

FAQ

Common Adapter questions

Answered from the same tracked data.