Action Camera
FailDemand is soft, at -44.9% this quarter, so Action Camera is a Fail.
- Flapen Score
- 39 / 100Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 4339
- Market size
- $329K/yr221K searches / yr
- 90-day growth
- -44.9%search demand this quarter
- Competition
- 47%top-5 click share · 24 brands · 114 sellers
Flapen Score
Action Camera against its category
The dotted line is the Electronics average. Past it, Action Camera is stronger. Inside it, weaker.
Market
The Action Camera market on Amazon at a glance
Shoppers on Amazon United States searched for Action Camera 221K times last year and spent an estimated $329K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $329K a year.
- Searches, last 12 months
- 221K
- Growth, 90 days vs prior 90
- -44.9%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $329Ka year
- Peak month
- December9.1× the quietest month
- Top search term
- sports camera 4k action camera46K searches a year
02 · Price
A sale here is worth $275.58.
Listings sell for $275.58 on average, from $20.74 to $1554.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $275.58 that is $0 to $28K a year per listing.
- Average price
- $275.58above the $15 to $100 sweet spot
- Price range
- $20.74–$1554.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$28K
- Returns
- 6.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #32 within Video. It carries 2,933 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #32in Video
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 2,933per listing
- Listings tracked
- 35
04 · Newcomers
13 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Action Camera products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
XbotGo Chameleon AI Auto Sports Action Camera - 4K 60FPS Soccer Camera and Basketball Tracking Camera for Team Sports Live Streaming No Subscription Works with iOS & Android (Lemon Green)
- Price
- $327.54
- Rating
- 3.9/5
- Reviews
- 1,018
- Age
- 1y ago

AKASO EK7000 4K30FPS 20MP WiFi Action Camera with EIS Ultra HD 131FT Waterproof Underwater Camera Remote Control 4X Zoom Support External Microphone Black
- Price
- $60.41
- Rating
- 4.4/5
- Reviews
- 39,241
- Age
- 10y ago

XbotGo Chameleon AI Auto Sports Action Camera - 4K 60FPS Soccer Camera and Basketball Tracking Camera for Team Sports Live Streaming No Subscription Works with iOS & Android (Lava Graphite)
- Price
- $327.34
- Rating
- 3.9/5
- Reviews
- 1,018
- Age
- 2y ago

4K Mini Body Action Cameras POV Body Cam 64GB Sports Camera with Audio Video Recording Portable WiFi Magnetic Wearable Waterproof Thumb Camera for Motorcycle Vlogging Skiing Cycling Hiking-Black
- Price
- $92.16
- Rating
- 4.1/5
- Reviews
- 1,908
- Age
- 4mo ago

i3 4K Thumb Action Camera Tiny Size Mount Anywhere Small Body Camera with Spring Clip Portable Vlogging Hands-Free POV Recording Helmet Cam for Cycling Motorcycle (64G-Card Black)
- Price
- $70.82
- Rating
- 4.3/5
- Reviews
- 2,064
- Age
- 1y ago
Trending
estimated 90-day click momentum
EMEET PIXY Dual-Camera AI-Powered PTZ Camera 4K with Tripod AI Tracking PDAF&AI Autofocus 0.2s 1/2.55 Sony Sensor 3 Mics Presets 4K Webcam for Streaming OBS/Twitch/Switch 2 Compatible
- Price
- $118.01
- Rating
- 4.3/5
- Reviews
- 146
- Age
- 9mo ago

XbotGo Falcon All-in-One AI Action Camera 4K Auto Tracking Sport Camera for Soccer Basketball & Football Dual-Lens Team Sports Recorder with Live Streaming No Subscription Required (Edge Green)
- Price
- $692.84
- Rating
- 4.2/5
- Reviews
- 123
- Age
- 4mo ago

BallerCam AI Auto-Tracking Sports Filming System 180 Full-Field Lens & Live Streaming for Basketball Soccer & Volleyball Compatible with iPhone 16 Pro
- Price
- $246.67
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 8mo ago

CAMWORLD 4K Mini Body Camera with 64GB Card WiFi Thumb Action Camera with 1.47 Screen Magnetic Mount Wearable POV Cameras for TikTok YouTube Vlogging Motorcycle
- Price
- $78.99
- Rating
- 3.9/5
- Reviews
- 201
- Age
- 5mo ago

FlyFrost 8K Video Camera 88MP UHD WiFi Vlogging Cameras for YouTube 18X Digital Zoom IR Night Vision 3.0 Touch Screen Camcorder with Microphone Lens Hood Stabilizer Remote Two Batteries
- Price
- $152.66
- Rating
- 4.4/5
- Reviews
- 296
- Age
- 4mo ago
Newest
by launch date
XbotGo Falcon All-in-One AI Action Camera 4K Auto Tracking Sport Camera for Soccer Basketball & Football Dual-Lens Team Sports Recorder with Live Streaming No Subscription Required (Edge Green)
- Price
- $692.84
- Rating
- 4.2/5
- Reviews
- 123
- Age
- 4mo ago

FlyFrost 8K Video Camera 88MP UHD WiFi Vlogging Cameras for YouTube 18X Digital Zoom IR Night Vision 3.0 Touch Screen Camcorder with Microphone Lens Hood Stabilizer Remote Two Batteries
- Price
- $152.66
- Rating
- 4.4/5
- Reviews
- 296
- Age
- 4mo ago

4K Mini Body Action Cameras POV Body Cam 64GB Sports Camera with Audio Video Recording Portable WiFi Magnetic Wearable Waterproof Thumb Camera for Motorcycle Vlogging Skiing Cycling Hiking-Black
- Price
- $92.16
- Rating
- 4.1/5
- Reviews
- 1,908
- Age
- 4mo ago

CAMWORLD 4K Mini Body Camera with 64GB Card WiFi Thumb Action Camera with 1.47 Screen Magnetic Mount Wearable POV Cameras for TikTok YouTube Vlogging Motorcycle
- Price
- $78.99
- Rating
- 3.9/5
- Reviews
- 201
- Age
- 5mo ago

MWIRB 8K Video Camera Camcorder Latest 88MP Ultra HD Video Cameras WiFi Vlogging Camera for YouTube 18X Digital Video Cameras with Microphone 6-Axis Anti-Shake IR Night Vision Video Recorder
- Price
- $150.79
- Rating
- 4.1/5
- Reviews
- 771
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
114
Est. top-5 brand share
63%
Top 20: 97%
Est. top-5 click share
47%
Top 20: 85%
Open market
33%
- XbotGo28%
- AKASO16%
- Ahlirmoy8%
- Sixmou6%
- DJI5%
- Meoilkolnm3%
Demand
Action Camera search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.1×
Search terms
Top Action Camera search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sports camera 4k action camera46K/yr
- sports video camera19K/yr
- best video recorder for sports8K/yr
- sport camera 4k15K/yr
- camera for sports14K/yr
- goalkeeper camera8K/yr
- sports recording camera11K/yr
- video camera for sports12K/yr
- best camera for sports videography9K/yr
- sports cam6K/yr
Reviews and returns
What reviews say buyers love and hate about Action Camera
We read the reviews and the return reasons for every product selling here.
“It was difficult to connect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Action Camera questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









