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A1466 Macbook Air Case

Fail

Demand is soft, at -27.2% this quarter, so A1466 Macbook Air Case is a Fail.

Flapen Score
35
35 / 100
Ranks 6,625 of 8,347 Electronics niches · −8 vs the category median of 43
Market size
$57K/yr148K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
52%top-5 click share · 15 brands · 18 sellers

Flapen Score

A1466 Macbook Air Case against its category

The dotted line is the Electronics average. Past it, A1466 Macbook Air Case is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A1466 Macbook Air Case market on Amazon at a glance

Shoppers on Amazon United States searched for A1466 Macbook Air Case 148K times last year and spent an estimated $57K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
2.3%
Market size, estimated
$57Ka year
Peak month
August2.8× the quietest month
Top search term
macbook air 2017 case20K searches a year

02 · Price

A sale here is worth $16.90.

Listings sell for $16.90 on average, from $9.99 to $30.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.90 that is $2K to $4K a year per listing.

Average price
$16.90inside the $15 to $100 sweet spot
Price range
$9.99–$30.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #434 within Bags, Cases & Sleeves. It carries 6,996 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#434in Bags, Cases & Sleeves
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
6,996per listing
Listings tracked
26

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top A1466 Macbook Air Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

18

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

16%

  • Brand 131%
  • Brand 215%
  • Brand 314%
  • Brand 414%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (9 brands, 16%)

Demand

A1466 Macbook Air Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.8×

Search terms

Top A1466 Macbook Air Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • macbook air 2017 case20K/yr
  • a1466 macbook air case20K/yr
  • macbook air 13 inch case 201721K/yr
  • macbook air a1466 case14K/yr
  • 2017 macbook air case12K/yr
  • macbook air 13 inch 2017 case9K/yr
  • macbook air 2015 case6K/yr
  • macbook air 2017 13 inch case6K/yr
  • 2017 macbook air 13 inch case8K/yr
  • macbook air 13 inch case 20157K/yr

Reviews and returns

What reviews say buyers love and hate about A1466 Macbook Air Case

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
7.4%of orders come back
“too big”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common A1466 Macbook Air Case questions

Answered from the same tracked data.