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85w Magsafe 2 Power Adapter

Fail

The top 5 products take 84% of clicks, so 85w Magsafe 2 Power Adapter is a Fail.

Flapen Score
39
39 / 100
Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 43
Market size
$64K/yr16K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
84%top-5 click share · 7 brands · 12 sellers

Flapen Score

85w Magsafe 2 Power Adapter against its category

The dotted line is the Electronics average. Past it, 85w Magsafe 2 Power Adapter is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 85w Magsafe 2 Power Adapter market on Amazon at a glance

Shoppers on Amazon United States searched for 85w Magsafe 2 Power Adapter 16K times last year and spent an estimated $64K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
14.3%
Market size, estimated
$64Ka year
Peak month
December1.4× the quietest month
Top search term
85w magsafe 2 power adapter12K searches a year

02 · Price

A sale here is worth $28.11.

Listings sell for $28.11 on average, from $16.55 to $66.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $28.11 that is $3K to $7K a year per listing.

Average price
$28.11inside the $15 to $100 sweet spot
Price range
$16.55–$66.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #383 within Chargers & Adapters. It carries 2,220 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#383in Chargers & Adapters
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,220per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top 85w Magsafe 2 Power Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

4%

  • Brand 139%
  • Brand 221%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (1 brand, 4%)

Demand

85w Magsafe 2 Power Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about 85w Magsafe 2 Power Adapter

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Charging”
26%of negative reviews mention “Durability”
7.1%of orders come back
“Totally broken after few months”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 85w Magsafe 2 Power Adapter questions

Answered from the same tracked data.