77mm uv filter
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$33.96avg listing price — sweet spot $15–$100
Price range
Great$6.02–$74.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$378K$378K/yr · 71K searches
Returns
Okay3.0%return rate — above 5% kills the launch gate
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,781.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 77mm uv filter is a $378K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
77mm uv filter market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $340K–$425K
- units × avg price
- Conversion rate
- 15.6%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 101 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
35
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
3%
- K&F CONCEPT52%
- Amazon Basics17%
- Tiffen16%
- Hoya6%
- NEEWER4%
- B+W3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top 77mm uv filter search terms
- 77mm uv filter38K/yr
- 77mm filter14K/yr
- 77mm lens filter12K/yr
- 77 mm uv lens filter4K/yr
- uv filter 77mm3K/yr
Top 77mm uv filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
K&F CONCEPT 77mm MCUV Lens Protection Filter 18 Multi-Coated Camera Lens UV Filter Ultra Slim with Cleaning Cloth (K-Series)
K&F CONCEPT$12.194.8★6,060 rev
Amazon Basics UV Protection Camera Lens Filter Scratch Resistant Photography Filter 77mm
Amazon Basics$10.974.7★31,817 rev
Tiffen 77mm UV Protection Filter for Camera Lens | Ultra Slim 77mm Lens Filter | Clear Optical Glass | Impact Resistant Scratch Resistant and Reduces the Bluish cast of Daylight.
Tiffen$15.484.6★23,377 rev
K&F CONCEPT 77mm MC UV Protection Filter with 28 Multi-Layer Coatings HD/Hydrophobic/Scratch Resistant Ultra-Slim UV Filter for 77mm Camera Lens (Nano-X Series)
K&F CONCEPT$38.284.7★3,572 rev
K&F CONCEPT 77mm MC UV Protection Filter Shockproof Tempered Optical Glass with 28 Multi-Layer Coatings HD/Waterproof/Scratch Resistant for Camera Lens (Nano-X Series)
K&F CONCEPT$39.014.9★793 rev
Newest
by launch date
FASIUCHOI 77mm UV Protection Filter for Camera Lens Ultra Slim with HD Optical Glass Multi-Resistant Coating for Water Repellent and Scratch Resistant
FASIUCHOI$6.0273 rev
NEEWER 77mm UV/CPL/ND Lens Filter Kit with Hard Shell Storage Case Multicoated Optical Glass & Aluminum Alloy Frame UV + Circular Polarizer (CPL) + Neutral Density (ND4) Filter for 77mm Camera Lens
NEEWER$31.73619 rev
K&F CONCEPT 77mm Ultra-Low Reflectivity MCUV Lens Protection Filter 28 Multi-Layer Coatings Ultra-Slim HD Waterproof Scratch Resistant Lens UV Filter (Nano-X Series)
K&F CONCEPT$41.07598 rev
K&F CONCEPT 77mm MCUV Lens Protection Filter 18 Multi-Coated Camera Lens UV Filter Ultra Slim with Cleaning Cloth (K-Series)
K&F CONCEPT$12.196,060 rev
K&F CONCEPT 77mm MC UV Protection Filter Shockproof Tempered Optical Glass with 28 Multi-Layer Coatings HD/Waterproof/Scratch Resistant for Camera Lens (Nano-X Series)
K&F CONCEPT$39.01793 rev
Trending
90-day click momentumK&F CONCEPT 77mm Ultra-Low Reflectivity MCUV Lens Protection Filter 28 Multi-Layer Coatings Ultra-Slim HD Waterproof Scratch Resistant Lens UV Filter (Nano-X Series)
K&F CONCEPT$41.074.7★
Hoya NXT Plus 77mm UV Filter Schott B270 Clear Glass with 10-Layer HMC Multi-Coating for 98% Light Transmission Waterproof Top-Coat Aluminum Frame - Camera Lens Filter for Sharp Clear Images
Hoya$68.884.8★
B+W 77mm Master UV Haze MRC Nano 010M Glass Filter
B+W$74.354.7★
NEEWER 77mm UV/CPL/ND Lens Filter Kit with Hard Shell Storage Case Multicoated Optical Glass & Aluminum Alloy Frame UV + Circular Polarizer (CPL) + Neutral Density (ND4) Filter for 77mm Camera Lens
NEEWER$31.734.6★
HOYA - 77mm HMC Ultraviolet UV(c) Haze Filter Protective Camera Lens Filter for DSLR and Mirrorless Cameras Reduces Glare Flare and Ghosting Multi-Coated Glass Filter for Clear Sharp Images
Hoya$35.934.7★
What buyers say about 77mm uv filter
What buyers praise and complain about, mined from review topics.What buyers love
“This is a quality piece of optic glass”
“Excellent quality filter for lens protection”
“Perfect fit”
“worth the price”
“Works as intended”
“Great protection”
“Very thin and nicely made”
“Otherwise, pointing away from the sun, true images and good quality”
“The color quality looked pretty good”
“Good construction”
What buyers complain about
“green lens glare”
“Loss of quality on my images”
“throws off the focus”
“can make things real blurry if youre not careful”
“Dont shoot toward the sun”
“all had uneven exposures until the last which had the dreaded x”
“had a color cast impossible to adjust”
“thus installation/removal is a hassle”
“Threads don't quite fit perfectly”
“not aesthetic nor enjoyable to use”
Top return reasons
Common questions
- Is 77mm uv filter profitable to sell on Amazon United States?
- The niche generates $378K/yr across 14 tracked products. 90-day search growth is +13.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the 77mm uv filter niche?
- 7 brands and 35 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in 77mm uv filter?
- Top complaints mined from reviews: Lenses, Image/Picture Clarity, Auto Focus. The return rate is 3.0%.
- When does demand for 77mm uv filter peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the 77mm uv filter niche?
- Listings span $6.02–$74.35; the average listing price is $33.96 (sweet spot $15–$100). The average incumbent carries 6,781 reviews — the moat a new listing must climb.