Is 77mm solar filter profitable to sell on Amazon United States?

The niche generates $504K/yr across 15 tracked products. 90-day search growth is +21.0%. Flapen's verdict: Skip it (44/100).

How competitive is the 77mm solar filter niche?

5 brands and 32 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 77mm solar filter?

Top complaints mined from reviews: Lenses, Image Focus, Image/Picture Clarity. The return rate is 3.6%.

When does demand for 77mm solar filter peak?

Demand peaks in Apr–Jul–Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the 77mm solar filter niche?

Listings span $10.97–$246.61; the average listing price is $63.88 (sweet spot $15–$100). The average incumbent carries 5,954 reviews — the moat a new listing must climb.

77mm solar filter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$63.88

avg listing price — sweet spot $15–$100

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$504K

$504K/yr · 94K searches

Growth

Good+21.0%

90-day search growth — must beat 0% to launch

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Price range

Okay$10.97–$246.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,954.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, 77mm solar filter is a $504K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jul–Aug. Verdict: Skip it — 44/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

77mm solar filter market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $383K–$511K; units × avg price
Conversion rate: 8.4%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 90 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

K&F CONCEPT81%
NEEWER10%
Tiffen4%
Amazon Basics3%
PolarPro2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.0% search growth over the last 90 days.

Peak months: Apr, Jul, Aug · busiest ÷ quietest = 1.7×

Open Trend

Top 77mm solar filter search terms

77mm nd filter33K/yr +34.9%6.5% conv.
nd filter 77mm21K/yr +33.8%5.3% conv.
77mm filter14K/yr +0.7%5.1% conv.
77mm lens filter12K/yr +1.4%6.1% conv.
77mm variable nd filter7K/yr +12.9%8.5% conv.
variable nd filter 77mm5K/yr +21.9%5.3% conv.
77 mm nd filter3K/yr +6.0%8.3% conv.

All search terms

Top 77mm solar filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

K&F CONCEPT 77mm Variable ND2-ND400 ND Lens Filter (1-9 Stops) for Camera Lens Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series)

K&F CONCEPT$37.424.5★12,530 rev

K&F CONCEPT 77mm Variable ND Lens Filter ND2-ND400 (1-9 Stops) 18 Multi-Layer Coatings Adjustable Neutral Density Ultra Slim Lens Filter for Camera Lens (K-Series)

K&F CONCEPT$27.964.5★2,253 rev

K&F CONCEPT 77mm Putter Variable ND Filter ND2-ND400 (1-9 Stops) 28 Multi-Layer Coatings Import AGC Glass Adjustable Neutral Density Filter for Camera Lens (Nano-X Series)

K&F CONCEPT$79.774.5★1,836 rev

NEEWER 77mm Variable ND Filter ND2-ND400 (1-9 Stops) Neutral Density Filter Multiple Coatings Water and Scratch Resistant

NEEWER$25.294.4★1,485 rev

K&F CONCEPT 77mm Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Waterproof Neutral Density Polarizer Filter (Nano-D Series)

K&F CONCEPT$63.024.7★1,018 rev

Newest

by launch date

NEEWER Basics 77mm Variable ND Filter ND2-400 1-9 Stops Light Reduction Rotatable Variable Neutral Density Filter with Anti Fingerprint Coating Slim Frame for Camera Lens

NEEWER$25.86112 rev

1y ago

K&F CONCEPT 77mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)

K&F CONCEPT$93.26698 rev

2y ago

K&F CONCEPT 77mm Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Waterproof Neutral Density Polarizer Filter (Nano-D Series)

K&F CONCEPT$63.021,018 rev

2y ago

K&F CONCEPT 77mm MCUV Lens Protection Filter 18 Multi-Coated Camera Lens UV Filter Ultra Slim with Cleaning Cloth (K-Series)

K&F CONCEPT$12.196,060 rev

3y ago

K&F CONCEPT 77mm ND4-64 (2-6 Stops) ND Lens Filter Variable & CPL Polarizers Filter 2-in-1 28 Multi-Coated Polarizing and Neutral Density Camera Lens Filter (Nano-X Series)

K&F CONCEPT$90.62824 rev

3y ago

What buyers say about 77mm solar filter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“No complaints”

Lenses9%

“Good to protect your lens”

Size-Overall8%

“perfect fit”

Blue Light Filter7%

“The filter works ok”

Fun/Entertainment Experience5%

“So much fun”

Exposure5%

“Removes glare. from objects, glass, etc”

Value For Money5%

“Good value for money”

Ease Of Use4%

“Easy to use”

Compatibility-Overall3%

“Perfect Combo”

Advertised Vs Actual Product3%

“Works as advertised”

What buyers complain about

Lenses19%

“Absolute garbage product if you care about image quality or optics”

Image Focus13%

“can make things real blurry if youre not careful”

Image/Picture Clarity13%

“Loss of quality on my images”

Quality-Overall6%

“HORRIBLE quality”

Durability6%

“Broke out off the container”

Auto Focus5%

“its caused the auto focus to basically stop working”

Size-Overall3%

“Threads don't quite fit perfectly”

Functionality-Overall3%

“It doesnt what you needed to just always make sure to check before you start shooting”

Adjustability/Rotatability/Reclining3%

“Ive got a few of their adjustable and the filters and the issue I have with this one was the lack of tension in the actual mechanism compared to my other, so its just super easily spins on its own during normal carrying”

Visibility3%

“Blurry image”

Top return reasons

Lenses37%

Size-Overall33%

Image/Picture Clarity7%

Compatibility-Overall4%

Value For Money3%

Functionality-Overall3%

Quality-Overall2%

Advertised Vs Actual Product2%

Product Condition2%

Defective Material/Parts1%

Common questions

Is 77mm solar filter profitable to sell on Amazon United States?: The niche generates $504K/yr across 15 tracked products. 90-day search growth is +21.0%. Flapen's verdict: Skip it (44/100).
How competitive is the 77mm solar filter niche?: 5 brands and 32 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 77mm solar filter?: Top complaints mined from reviews: Lenses, Image Focus, Image/Picture Clarity. The return rate is 3.6%.
When does demand for 77mm solar filter peak?: Demand peaks in Apr–Jul–Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the 77mm solar filter niche?: Listings span $10.97–$246.61; the average listing price is $63.88 (sweet spot $15–$100). The average incumbent carries 5,954 reviews — the moat a new listing must climb.