77mm Solar Filter
FailThe top 5 brands take 100% of clicks, so 77mm Solar Filter is a Fail.
- Flapen Score
- 44 / 100Top 45% of 8,347 Electronics niches · +1 vs the category median of 4344
- Market size
- $504K/yr94K searches / yr
- 90-day growth
- +21.0%search demand this quarter
- Competition
- 68%top-5 click share · 5 brands · 32 sellers
Flapen Score
77mm Solar Filter against its category
The dotted line is the Electronics average. Past it, 77mm Solar Filter is stronger. Inside it, weaker.
Market
The 77mm Solar Filter market on Amazon at a glance
Shoppers on Amazon United States searched for 77mm Solar Filter 94K times last year and spent an estimated $504K. All 5 brands take every click. Demand peaks in Apr–Jul–Aug. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $504K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +21.0%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $504Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- 77mm nd filter33K searches a year
02 · Price
A sale here is worth $63.88.
Listings sell for $63.88 on average, from $10.97 to $246.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $63.88 that is $32K to $48K a year per listing.
- Average price
- $63.88inside the $15 to $100 sweet spot
- Price range
- $10.97–$246.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $32K–$48K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Accessories. It carries 5,954 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Accessories
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 5,954per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top 77mm Solar Filter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
K&F CONCEPT 77mm Variable ND2-ND400 ND Lens Filter (1-9 Stops) for Camera Lens Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series)
- Price
- $37.42
- Rating
- 4.5/5
- Reviews
- 12,530
- Age
- 8y ago

K&F CONCEPT 77mm Variable ND Lens Filter ND2-ND400 (1-9 Stops) 18 Multi-Layer Coatings Adjustable Neutral Density Ultra Slim Lens Filter for Camera Lens (K-Series)
- Price
- $27.96
- Rating
- 4.5/5
- Reviews
- 2,253
- Age
- 6y ago

K&F CONCEPT 77mm Putter Variable ND Filter ND2-ND400 (1-9 Stops) 28 Multi-Layer Coatings Import AGC Glass Adjustable Neutral Density Filter for Camera Lens (Nano-X Series)
- Price
- $79.77
- Rating
- 4.5/5
- Reviews
- 1,836
- Age
- 5y ago

NEEWER 77mm Variable ND Filter ND2-ND400 (1-9 Stops) Neutral Density Filter Multiple Coatings Water and Scratch Resistant
- Price
- $25.29
- Rating
- 4.4/5
- Reviews
- 1,485
- Age
- 4y ago

K&F CONCEPT 77mm Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Waterproof Neutral Density Polarizer Filter (Nano-D Series)
- Price
- $63.02
- Rating
- 4.7/5
- Reviews
- 1,018
- Age
- 2y ago
Trending
estimated 90-day click momentum
PolarPro 77mm Peter McKinnon Signature Edition II VND Camera Filter - 2-5 Stop Variable Neutral Density Lens Filter for DSLR/Mirrorless Pro Video for Cinematic Shutter Speed Control + Diffusion
- Price
- $246.61
- Rating
- 4.4/5
- Reviews
- 563
- Age
- 5y ago

K&F CONCEPT 77mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
- Price
- $93.26
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 2y ago

NEEWER 77mm Variable ND Filter ND2-ND400 (1-9 Stops) Neutral Density Filter Multiple Coatings Water and Scratch Resistant
- Price
- $25.29
- Rating
- 4.4/5
- Reviews
- 1,485
- Age
- 4y ago

K&F Concept 77mm Variable ND Filter ND2-ND32 Camera Lens Filter (1-5 Stops) No X Cross HD Neutral Density Filter with 28 Multi-Layer Coatings Waterproof (Nano-X Series)
- Price
- $66.73
- Rating
- 4.6/5
- Reviews
- 2,901
- Age
- 7y ago

K&F CONCEPT 77mm Variable ND Lens Filter ND2-ND400 (1-9 Stops) 18 Multi-Layer Coatings Adjustable Neutral Density Ultra Slim Lens Filter for Camera Lens (K-Series)
- Price
- $27.96
- Rating
- 4.5/5
- Reviews
- 2,253
- Age
- 6y ago
Newest
by launch date
NEEWER Basics 77mm Variable ND Filter ND2-400 1-9 Stops Light Reduction Rotatable Variable Neutral Density Filter with Anti Fingerprint Coating Slim Frame for Camera Lens
- Price
- $25.86
- Rating
- 4.0/5
- Reviews
- 112
- Age
- 1y ago

K&F CONCEPT 77mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
- Price
- $93.26
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 2y ago

K&F CONCEPT 77mm Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Waterproof Neutral Density Polarizer Filter (Nano-D Series)
- Price
- $63.02
- Rating
- 4.7/5
- Reviews
- 1,018
- Age
- 2y ago

K&F CONCEPT 77mm MCUV Lens Protection Filter 18 Multi-Coated Camera Lens UV Filter Ultra Slim with Cleaning Cloth (K-Series)
- Price
- $12.19
- Rating
- 4.8/5
- Reviews
- 6,060
- Age
- 3y ago

K&F CONCEPT 77mm ND4-64 (2-6 Stops) ND Lens Filter Variable & CPL Polarizers Filter 2-in-1 28 Multi-Coated Polarizing and Neutral Density Camera Lens Filter (Nano-X Series)
- Price
- $90.62
- Rating
- 4.7/5
- Reviews
- 824
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
32
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- K&F CONCEPT81%
- NEEWER10%
- Tiffen4%
- Amazon Basics3%
- PolarPro2%
Demand
77mm Solar Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jul, Aug · busiest ÷ quietest = 1.7×
Search terms
Top 77mm Solar Filter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 77mm nd filter33K/yr
- nd filter 77mm21K/yr
- 77mm filter14K/yr
- 77mm lens filter12K/yr
- 77mm variable nd filter7K/yr
- variable nd filter 77mm5K/yr
- 77 mm nd filter3K/yr
Reviews and returns
What reviews say buyers love and hate about 77mm Solar Filter
We read the reviews and the return reasons for every product selling here.
“Absolute garbage product if you care about image quality or optics”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 77mm Solar Filter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









