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77mm Polarizing Filter

Fail

The top 5 brands take 97% of clicks, so 77mm Polarizing Filter is a Fail.

Flapen Score
39
39 / 100
Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 43
Market size
$170K/yr28K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
76%top-5 click share · 7 brands · 29 sellers

Flapen Score

77mm Polarizing Filter against its category

The dotted line is the Electronics average. Past it, 77mm Polarizing Filter is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 77mm Polarizing Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 77mm Polarizing Filter 28K times last year and spent an estimated $170K. The top 5 brands take 97% of clicks. Demand peaks in Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
9.4%
Market size, estimated
$170Ka year
Peak month
August1.7× the quietest month
Top search term
77mm polarizing filter20K searches a year

02 · Price

A sale here is worth $65.70.

Listings sell for $65.70 on average, from $10.28 to $191.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $65.70 that is $7K to $16K a year per listing.

Average price
$65.70inside the $15 to $100 sweet spot
Price range
$10.28–$191.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$7K–$16K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Accessories. It carries 1,362 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,362per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
101 months

Products

Top 77mm Polarizing Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

29

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

1%

  • Brand 170%
  • Brand 216%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

77mm Polarizing Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top 77mm Polarizing Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 77mm polarizing filter20K/yr
  • 77mm cpl filter7K/yr
  • circular polarizer 77mm1K/yr

Reviews and returns

What reviews say buyers love and hate about 77mm Polarizing Filter

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Lenses”
13%of negative reviews mention “Lenses”
4.1%of orders come back
“This K&F 77mm circular polarizer filter is the most expensive lens filter I ever have”
A buyer, on “Lenses”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 77mm Polarizing Filter questions

Answered from the same tracked data.