77mm Polarizing Filter
FailThe top 5 brands take 97% of clicks, so 77mm Polarizing Filter is a Fail.
- Flapen Score
- 39 / 100Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 4339
- Market size
- $170K/yr28K searches / yr
- 90-day growth
- +12.9%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 29 sellers
Flapen Score
77mm Polarizing Filter against its category
The dotted line is the Electronics average. Past it, 77mm Polarizing Filter is stronger. Inside it, weaker.
Market
The 77mm Polarizing Filter market on Amazon at a glance
Shoppers on Amazon United States searched for 77mm Polarizing Filter 28K times last year and spent an estimated $170K. The top 5 brands take 97% of clicks. Demand peaks in Aug. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +12.9%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $170Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- 77mm polarizing filter20K searches a year
02 · Price
A sale here is worth $65.70.
Listings sell for $65.70 on average, from $10.28 to $191.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $65.70 that is $7K to $16K a year per listing.
- Average price
- $65.70inside the $15 to $100 sweet spot
- Price range
- $10.28–$191.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$16K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Accessories. It carries 1,362 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Accessories
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 1,362per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 101 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 101 months
Products
Top 77mm Polarizing Filter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
K&F CONCEPT 77mm Circular Polarizer Filter Ultra-Slim 18 Multi-Coated Optical Glass Circular Polarizing Filter for Camera Lenses with Cleaning Cloth (K Series)
- Price
- $20.23
- Rating
- 4.5/5
- Reviews
- 2,998
- Age
- 3y ago

77mm Circular Polarizers Filter K&F CONCEPT 77MM Circular Polarizer Filter HD 28 Layer Super Slim Multi-Coated CPL Lens Filter (Nano-X Series)
- Price
- $48.19
- Rating
- 4.6/5
- Reviews
- 2,527
- Age
- 7y ago

Tiffen 77mm CPL Filter | 77mm Polarizing Filter for Camera Lens | Slim Circular Design | Glare Control Contrast Increase Color Enhancement
- Price
- $29.38
- Rating
- 4.6/5
- Reviews
- 8,127
- Age
- 52y ago

K&F CONCEPT 77mm True Color Ultra-Low Reflectivity CPL Filter Polarizer Lens Filter Circular Polarizing for Camera Lenses with 28 Multi-Coated (Nano-X Series)
- Price
- $68.05
- Rating
- 4.6/5
- Reviews
- 445
- Age
- 1y ago

K&F CONCEPT 77mm Ultra-Low Reflectivity Circular Polarizers Filter 28 Multi-Layer Coatings Ultra-Slim High Definition Polarizing Camera Lens Filter (Nano-X Series)
- Price
- $48.69
- Rating
- 4.7/5
- Reviews
- 392
- Age
- 2y ago
Trending
estimated 90-day click momentum
K&F CONCEPT 77mm Circular Polarizers Filter Super Slim with 36 Multi-Layer Coatings High Definition Circular Polarizing Filter (CPL) Camera Lens Filter (Nano-X PRO Series)
- Price
- $88.77
- Rating
- 4.8/5
- Reviews
- 71
- Age
- 2y ago

NEEWER 77mm Polarizer Filter 24 Layer Multi Resistant Nano Coated MC CPL Circular Polarizing Filter with HD Optical Glass/Ultra Slim for Camera Lens Reduce Reflection/Enhance Contrast/Reduce Glare
- Price
- $23.08
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 3y ago

B+W 77mm Master High Transmission Kaesemann Circular Polarizer MRC Nano Glass Filter
- Price
- $191.07
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 4y ago

NEEWER 77mm UV/CPL/ND Lens Filter Kit with Hard Shell Storage Case Multicoated Optical Glass & Aluminum Alloy Frame UV + Circular Polarizer (CPL) + Neutral Density (ND4) Filter for 77mm Camera Lens
- Price
- $31.73
- Rating
- 4.6/5
- Reviews
- 619
- Age
- 2y ago

K&F CONCEPT 77mm True Color Ultra-Low Reflectivity CPL Filter Polarizer Lens Filter Circular Polarizing for Camera Lenses with 28 Multi-Coated (Nano-X Series)
- Price
- $68.05
- Rating
- 4.6/5
- Reviews
- 445
- Age
- 1y ago
Newest
by launch date
77mm CPL Filter Ultra-Slim Circular Polarizer with 28-Layer Multi-Coating Anti-Glare Anti-Reflection Color Boost - Aluminum-Magnesium Frame + Lens Cleaning Cloth
- Price
- $10.28
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago

K&F CONCEPT 77mm True Color Ultra-Low Reflectivity CPL Filter Polarizer Lens Filter Circular Polarizing for Camera Lenses with 28 Multi-Coated (Nano-X Series)
- Price
- $68.05
- Rating
- 4.6/5
- Reviews
- 445
- Age
- 1y ago

NEEWER 77mm UV/CPL/ND Lens Filter Kit with Hard Shell Storage Case Multicoated Optical Glass & Aluminum Alloy Frame UV + Circular Polarizer (CPL) + Neutral Density (ND4) Filter for 77mm Camera Lens
- Price
- $31.73
- Rating
- 4.6/5
- Reviews
- 619
- Age
- 2y ago

K&F CONCEPT 77mm Circular Polarizers Filter Super Slim with 36 Multi-Layer Coatings High Definition Circular Polarizing Filter (CPL) Camera Lens Filter (Nano-X PRO Series)
- Price
- $88.77
- Rating
- 4.8/5
- Reviews
- 71
- Age
- 2y ago

K&F CONCEPT 77mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
- Price
- $93.26
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
29
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
1%
- K&F CONCEPT70%
- Tiffen16%
- NEEWER6%
- Breakthrough Photography3%
- Yatashi2%
- B+W2%
- Open — no brand owns it (1 brand, 1%)
Demand
77mm Polarizing Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top 77mm Polarizing Filter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 77mm polarizing filter20K/yr
- 77mm cpl filter7K/yr
- circular polarizer 77mm1K/yr
Reviews and returns
What reviews say buyers love and hate about 77mm Polarizing Filter
We read the reviews and the return reasons for every product selling here.
“This K&F 77mm circular polarizer filter is the most expensive lens filter I ever have”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 77mm Polarizing Filter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









