75% keyboard
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Great$57.42avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Market size
Good$599K$599K/yr · 1.2M searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$17.13–$203.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,415.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, 75% keyboard is a $599K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
75% keyboard market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $574K–$718K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #155
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 2.9%
- Avg brand age
- 38 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
122
Top-5 brand share
74%
Top 20: 97%
Top-5 click share
35%
Top 20: 67%
Open market
23%
- SteelSeries34%
- MageGee24%
- AULA8%
- Logitech G4%
- RK ROYAL KLUDGE4%
- EPOMAKER3%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -12.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.8×
Top 75% keyboard search terms
- steelseries keyboard243K/yr
- magegee keyboard164K/yr
- tkl keyboard123K/yr
- 75% mechanical keyboard101K/yr
- gaming keyboard 75%63K/yr
- steel series keyboard62K/yr
- 75 keyboard50K/yr
- tkl mechanical keyboard50K/yr
- mechanical keyboard 60%36K/yr
- teclado mecanico 75%47K/yr
Top 75% keyboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MageGee Portable 60% Mechanical Gaming Keyboard MK-Box LED Backlit Compact 68 Keys Mini Wired Office Keyboard with Red Switch for Windows Laptop PC Mac - Black/Grey
MageGee$27.314.3★11,083 rev
SteelSeries Apex Pro TKL Gen 3 Gaming Keyboard - OmniPoint 3.0 Analog Magnetic Switches Quickset Auto-Presets (Rapid Trigger Rapid Tap/SOCD Protection Mode) OLED RGB PBT Keycaps USB-C Black
SteelSeries$188.434.6★475 rev
SteelSeries Apex 3 RGB Gaming Keyboard 10-Zone RGB Illumination IP32 Water Resistant Premium Magnetic Wrist Rest (Whisper Quiet Gaming Switch)
SteelSeries$47.284.6★7,618 rev
AULA F75 Pro Wireless Mechanical Keyboard 75% Hot Swappable Custom Keyboard with Knob RGB Backlit Pre-lubed Reaper Switches Side Printed PBT Keycaps 2.4GHz/USB-C/BT5.0 Mechanical Gaming Keyboards
AULA$67.484.7★1,639 rev
SteelSeries USB Apex 5 Hybrid Mechanical Gaming Keyboard Per-Key RGB Illumination Aircraft Grade Aluminum Alloy Frame OLED Smart Display (Hybrid Blue Switch)
SteelSeries$92.274.6★4,195 rev
Newest
by launch date
SteelSeries Apex 3 TKL White RGB Gaming Keyboard Tenkeyless Compact Form Factor 8-Zone RGB Illumination Water and Dust Resistant Whisper-Quiet Gaming Switch
SteelSeries$40.432,543 rev
AULA WIN68 HE Mechanical Gaming Keyboard 60% Hall Effect Magnetic Switch Fast Trigger Mode Adjustable Actuation 8000Hz Polling Rate RGB Backlit Wired Black Keyboard for Laptop/PC Gamer
AULA$39.57545 rev
Aula WIN60 HE - 60% Mechanical Gaming Keyboard Wired Magnetic Switch Hot Swappable Adjustable Actuation Rapid Trigger Mode 8000 Hz Polling Rate RGB Small Keyboard 60 Percent Compact Design for PC
CORBOBO$38.17857 rev
SteelSeries Apex Pro TKL Gen 3 Gaming Keyboard - OmniPoint 3.0 Analog Magnetic Switches Quickset Auto-Presets (Rapid Trigger Rapid Tap/SOCD Protection Mode) OLED RGB PBT Keycaps USB-C Black
SteelSeries$188.43475 rev
SteelSeries Apex Pro Gen 3 OmniPoint 3.0 HyperMagnetic Switches Adjustable Actuation Rapid Trigger Game-Ready Presets Protection Mode Rapid Tap/SOCD OLED RGB PBT Keycaps USB-C
SteelSeries$203.37244 rev
Trending
90-day click momentumSteelSeries Apex 3 TKL White RGB Gaming Keyboard Tenkeyless Compact Form Factor 8-Zone RGB Illumination Water and Dust Resistant Whisper-Quiet Gaming Switch
SteelSeries$40.434.5★
Newmen GM326 75% Percent Mechanical Keyboard Wired Mini Backlit Hot Swappable Gaming Mechanical Keyboard with Knob 82 Keys Anti-Ghosting Compact Black Gaming Keyboards for PC Win Mac Red Switch
Newmen$27.284.4★
SteelSeries USB Apex 5 Hybrid Mechanical Gaming Keyboard Per-Key RGB Illumination Aircraft Grade Aluminum Alloy Frame OLED Smart Display (Hybrid Blue Switch)
SteelSeries$92.274.6★
Kisnt KN85 Wireless Mechanical Keyboard 75% Layout Bluetooth/2.4GHz/USB-C Custom RGB Backlit Hot-Swappable Linear Switch Creamy Sound for Gaming/Typing (Retro Beige)
Kisnt$40.674.6★
AULA WIN68 HE Mechanical Gaming Keyboard 60% Hall Effect Magnetic Switch Fast Trigger Mode Adjustable Actuation 8000Hz Polling Rate RGB Backlit Wired Black Keyboard for Laptop/PC Gamer
AULA$39.574.6★
What buyers say about 75% keyboard
What buyers praise and complain about, mined from review topics.What buyers love
“Can't beat this price”
“build quality is great”
“has a clear sound quality”
“all the buttons function exactly as they should”
“Colors are amazing”
“built strong from durable material”
“Looks beautiful”
“Love the size”
“Easy W”
“The software is interesting”
What buyers complain about
“Did not even last a year”
“K button stopped working”
“Poor functionality”
“very cheap quality”
“Does not connect”
“Noisy”
“cheaper”
“App is garbage”
“RGB coloring is pretty bad”
“It just was not the right fit for me”
Top return reasons
Common questions
- Is 75% keyboard profitable to sell on Amazon United States?
- The niche generates $599K/yr across 60 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the 75% keyboard niche?
- 25 brands and 122 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in 75% keyboard?
- Top complaints mined from reviews: Durability, Touch/Button Controls, Functionality-Overall. The return rate is 3.5%.
- When does demand for 75% keyboard peak?
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the 75% keyboard niche?
- Listings span $17.13–$203.37; the average listing price is $57.42 (sweet spot $15–$100). The average incumbent carries 2,416 reviews — the moat a new listing must climb.