75% Keyboard

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $599K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

0.9%

Market size, estimated

$599Ka year

Peak month

December2.8× the quietest month

Top search term

steelseries keyboard243K searches a year

Listings sell for $57.42 on average, from $17.13 to $203.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $57.42 that is $6K to $14K a year per listing.

Average price

$57.42inside the $15 to $100 sweet spot

Price range

$17.13–$203.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$6K–$14K

Returns

3.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #155 within Keyboards, Mice & Accessories. It carries 2,416 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

2.9%

Average rank

#155in Keyboards, Mice & Accessories

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,416per listing

Listings tracked

60

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

38 months