72mm uv filter
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$28.91avg listing price — sweet spot $15–$100
Price range
Great$7.76–$67.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Okay$111K$111K/yr · 29K searches
Review moat
Bad5,082.68avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 72mm uv filter is a $111K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
72mm uv filter market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $116K–$145K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 110 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
38
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
6%
- K&F CONCEPT53%
- Amazon Basics16%
- Tiffen14%
- Hoya4%
- Walking Way3%
- B+W3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top 72mm uv filter search terms
- 72mm uv filter16K/yr
- 72mm filter7K/yr
- 72mm lens filter4K/yr
- 72 mm uv filter3K/yr
Top 72mm uv filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
K&F CONCEPT 72mm MCUV Lens Protection Filter 18 Multi-Coated Camera Lens UV Filter Ultra Slim with Cleaning Cloth (K-Series)
K&F CONCEPT$11.264.8★6,060 rev
Amazon Basics UV Protection Camera Lens Filter Scratch Resistant Dust Resistant Photography Filter 72mm
Amazon Basics$10.194.7★31,817 rev
Tiffen 72mm UV Protection Filter for Camera Lens | Ultra Slim 72mm Lens Filter | Clear Optical Glass | Impact Resistant Scratch Resistant and Reduces the Bluish cast of Daylight.
Tiffen$15.614.6★23,377 rev
K&F CONCEPT 72mm MC UV Protection Filter with 28 Multi-Layer Coatings HD/Hydrophobic/Scratch Resistant Ultra-Slim UV Filter for 72mm Camera Lens (Nano-X Series)
K&F CONCEPT$32.864.7★3,572 rev
K&F CONCEPT 72mm MC UV Protection Filter Shockproof Tempered Optical Glass with 28 Multi-Layer Coatings HD/Waterproof/Scratch Resistant for Camera Lens (Nano-X Series)
K&F CONCEPT$35.364.9★793 rev
Newest
by launch date
K&F Concept 72mm UV/CPL/ND2-400 Lens Filters Kit (3 PCS)-18 Multi-Layer Coatings UV + Polarizer + Variable ND Lens Filters Kit (1-9 Stops) + Cleaning Cloth+ Filter Pouch for Camera Lens (K-Series)
K&F CONCEPT$33.65205 rev
Walking Way 72MM MC UV Lens Protection Filter/Slim UV Lens Filter/HD Optical Glass Aluminum Alloy Made 28 Layer Nano-Coatings Camera Ultraviolet Filter/Water Repellent/Scratch Resistant
Walking Way$9.65455 rev
K&F CONCEPT 72mm MC UV Lens Protection Filter with Lens Cap Cleaning Cloth Optical Glass Ultra Slim 18 Multi-Layer Coatings Camera Lens UV Filter (K-Series)
K&F CONCEPT$13.93684 rev
NEEWER 72mm UV/CPL/ND Lens Filter Kit with Hard Shell Storage Case Multicoated Optical Glass & Aluminum Alloy Frame UV + Circular Polarizer (CPL) + Neutral Density (ND4) Filter for 72mm Camera Lens
NEEWER$28.28619 rev
K&F CONCEPT 72mm Ultra-Low Reflectivity MCUV Lens Protection Filter 28 Multi-Layer Coatings Ultra-Slim HD Waterproof Scratch Resistant Lens UV Filter (Nano-X Series)
K&F CONCEPT$35.21598 rev
Trending
90-day click momentum
Walking Way 72mm MC UV Protection Filter 32 Layer Multi Coating Ultraviolet UV Filter MRC Nano Coated Camera Lens Filter for Canon Nikon Sony DSLR (72MM)
Walking Way$8.724.5★
K&F Concept 72mm UV/CPL/ND2-400 Lens Filters Kit (3 PCS)-18 Multi-Layer Coatings UV + Polarizer + Variable ND Lens Filters Kit (1-9 Stops) + Cleaning Cloth+ Filter Pouch for Camera Lens (K-Series)
K&F CONCEPT$33.654.6★
Walking Way 72MM MC UV Lens Protection Filter/Slim UV Lens Filter/HD Optical Glass Aluminum Alloy Made 28 Layer Nano-Coatings Camera Ultraviolet Filter/Water Repellent/Scratch Resistant
Walking Way$9.654.7★
B+W 72mm Basic UV Haze MRC 010M Glass Filter
B+W$53.935.0★
NEEWER 72mm UV/CPL/ND Lens Filter Kit with Hard Shell Storage Case Multicoated Optical Glass & Aluminum Alloy Frame UV + Circular Polarizer (CPL) + Neutral Density (ND4) Filter for 72mm Camera Lens
NEEWER$28.284.6★
What buyers say about 72mm uv filter
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, a reliable and practical variable ND filter that performs well for everyday shooting needs”
“Good protection for camera lenses”
“Its a thicker”
“this is great value”
“the camera lens cap fits snugly”
“Great Colors”
“Great filter”
“is very robust”
“does not impact the quality of your pictures”
“with no major issues in normal use”
What buyers complain about
“Lens caps are easy to lose due to the matte black color”
“Otherwise, polarizer and ND reduce the light going into the camera which can impact contrast based auto focus performance”
“This filter has been a huge disappointment”
“NOT WORTH IT”
“or you need to adjust exposure quickly”
Top return reasons
Common questions
- Is 72mm uv filter profitable to sell on Amazon United States?
- The niche generates $111K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the 72mm uv filter niche?
- 9 brands and 38 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in 72mm uv filter?
- Top complaints mined from reviews: Lenses, Auto Focus, Quality-Overall. The return rate is 3.1%.
- When does demand for 72mm uv filter peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the 72mm uv filter niche?
- Listings span $7.76–$67.97; the average listing price is $28.91 (sweet spot $15–$100). The average incumbent carries 5,083 reviews — the moat a new listing must climb.