Is 700w power supply profitable to sell on Amazon United States?

The niche generates $149K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (36/100).

How competitive is the 700w power supply niche?

8 brands and 67 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in 700w power supply?

Top complaints mined from reviews: Durability, Noise Level, Functionality-Overall. The return rate is 4.3%.

When does demand for 700w power supply peak?

Demand peaks in Jan–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the 700w power supply niche?

Listings span $36.44–$91.64; the average listing price is $55.92 (sweet spot $15–$100). The average incumbent carries 1,317 reviews — the moat a new listing must climb.

700w power supply

Skip it

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$36.44–$91.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$55.92

avg listing price — sweet spot $15–$100

Review moat

Good1,317.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Market size

Okay$149K

$149K/yr · 119K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Signals High Price

According to Flapen's Amazon United States niche tracking, 700w power supply is a $149K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 36/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

700w power supply market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $168K–$224K; units × avg price
Conversion rate: 2.2%
Avg BSR: #105
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 4.6%
Avg brand age: 42 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Thermaltake47%
msi12%
ESGAMING10%
Apevia9%
Corsair8%
ARESGAME7%
Open — no brand owns it (2 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top 700w power supply search terms

700w power supply43K/yr -36.1%2.5% conv.
700w psu29K/yr +17.1%1.8% conv.
700 watt power supply15K/yr +15.1%2.5% conv.
power supply 700w9K/yr -12.1%2.6% conv.
psu 700w8K/yr -3.6%1.4% conv.
fuente de poder 700w8K/yr -14.5%0.7% conv.
700 watt psu5K/yr -5.4%2.0% conv.
700w3K/yr -7.4%1.5% conv.

All search terms

Top 700w power supply products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Thermaltake Smart 700W 80+ White Certified PSU Continuous Power with 120mm Ultra Quiet Fan ATX 12V V2.3/EPS 12V Active PFC Power Supply PS-SPD-0700NPCWUS-W

Thermaltake$53.614.6★4,356 rev

MSI MAG A750GL PCIE5 Fully Modular Compact Gaming 750W Power Supply 80+ Gold ATX 3.1 & PCIe 5.1 Ready Native Dual-Color 12V-2x6 Cable 10 Year Warranty

msi$91.644.5★5,841 rev

Apevia ATX-SP700 Spirit ATX Power Supply with Auto-Thermally Controlled 120mm Fan 115/230V Switch All Protections

Apevia$36.654.4★610 rev

CORSAIR RM750e ATX 3.1 PCIe 5.1 Ready Fully Modular 750W Power Supply 12V-2x6 Cable Included Cybenetics Gold Efficiency 105C-Rated Capacitors Modern Standby Mode Black

Corsair$89.904.7★296 rev

ARESGAME 750W Power Supply 80 Plus Bronze Certified Semi Modular ATX PSU

ARESGAME$52.464.4★70 rev

Newest

by launch date

ARESGAME 750W Power Supply 80 Plus Bronze Certified Semi Modular ATX PSU

ARESGAME$52.4670 rev

11mo ago

CORSAIR RM750e ATX 3.1 PCIe 5.1 Ready Fully Modular 750W Power Supply 12V-2x6 Cable Included Cybenetics Gold Efficiency 105C-Rated Capacitors Modern Standby Mode Black

Corsair$89.90296 rev

11mo ago

Rosewill VMG 750W 80+ Gold ATX 3.0 & 3.1 Compatible Full Modular Low-Noise Power Supply PCIe 5.1 12V-2x6 Connector 100% Japanese Electrolytic Capacitor 120mm FDB Silent Fan - 5 Year Warranty

Rosewill$69.46173 rev

1y ago

700W ATX Power Supply Non Modular PSU with 4+4 Pin Connectors Auto-Thermally Controlled 120mm Fan 115/220V Switch

ESGAMING$36.48153 rev

2y ago

700W Power Supply Non Modular ATX PSU with 120mm Ultra Quiet Cooling Fan Support 115/220V Switch All Protections

ESGAMING$36.63165 rev

2y ago

What buyers say about 700w power supply

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Worth the money”

Quality-Overall17%

“Good quality Cables are great”

Assembly/Installation10%

“this was the first time I ever installed one”

Durability6%

“is still working great”

Strength6%

“Nice, reliable power supply”

Advertised Vs Actual Product6%

“A correct choice”

Design-Overall4%

“I really like the modular design”

Noise Cancellation4%

“it has been very quiet”

Functionality-Overall4%

“Upgraded from my old power supply as my pc was turning off this has had no issues so far”

Compatibility-Overall2%

“Works perfectly even with older pc parts and its very easy to set up and connect”

What buyers complain about

Durability21%

“Died in 2 years”

Noise Level12%

“Loud. relatively”

Functionality-Overall10%

“Did not work”

Quality-Overall9%

“piece of junk”

Socket/Port/Plug5%

“The mobo power connector was a little difficult to work with”

Value For Money4%

“Waste of money”

Product Condition4%

“arrived with used/dusty cables”

Defective Material/Parts3%

“My unit was dead on arrival”

Instructions/User Manual/Troubleshooting3%

“after installing and following troubleshooting guides it did not work”

Design-Overall3%

“This is clearly a design defect”

Top return reasons

Functionality-Overall17%

Defective Material/Parts16%

Compatibility-Overall14%

Size-Overall14%

Value For Money7%

Noise Level5%

Advertised Vs Actual Product5%