67mm polarizer filter
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$38.45avg listing price — sweet spot $15–$100
Price range
Great$12.36–$86.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,537.61avg incumbent reviews — the moat a new listing must climb
Market size
Okay$127K$127K/yr · 42K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 67mm polarizer filter is a $127K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
67mm polarizer filter market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $115K–$154K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 90 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
29
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- K&F CONCEPT65%
- NEEWER14%
- Tiffen12%
- Amazon Basics6%
- Yatashi1%
- Hoya1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 67mm polarizer filter search terms
- 67mm cpl filter14K/yr
- 67mm polarizing filter15K/yr
- cpl filter 67mm11K/yr
- 67 mm polarizing filter3K/yr
Top 67mm polarizer filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
K&F CONCEPT 67mm Circular Polarizer Filter Ultra-Slim 18 Multi-Coated Optical Glass Circular Polarizing Filter for Camera Lenses with Cleaning Cloth (K Series)
K&F CONCEPT$16.884.5★2,998 rev
K&F CONCEPT 67mm True Color Ultra-Low Reflectivity CPL Filter Polarizer Lens Filter Circular Polarizing for Camera Lenses with 28 Multi-Coated (Nano-X Series)
K&F CONCEPT$59.254.6★445 rev
Tiffen 67mm CPL Filter | 67mm Polarizing Filter for Camera Lens | Slim Circular Design | Glare Control Contrast Increase Color Enhancement
Tiffen$20.544.6★8,127 rev
67mm Circular Polarizers Filter K&F Concept 67MM Circular Polarizer Filter HD 28 Layer Super Slim Multi-Coated CPL Lens Filter (Nano-X Series)
K&F CONCEPT$39.124.6★2,527 rev
Amazon Basics Circular Polarizer Camera Lens Filter 67mm 16 Multi-Layer Coatings 360 Rotatable Frame Glare Reduction Photography
Amazon Basics$14.704.5★22,901 rev
Newest
by launch date
67mm CPL Filter Ultra-Slim Circular Polarizer with 28-Layer Multi-Coating Anti-Glare Anti-Reflection Color Boost - Aluminum-Magnesium Frame + Lens Cleaning Cloth
Yatashi$12.3626 rev
K&F CONCEPT 67mm True Color Ultra-Low Reflectivity CPL Filter Polarizer Lens Filter Circular Polarizing for Camera Lenses with 28 Multi-Coated (Nano-X Series)
K&F CONCEPT$59.25445 rev
NEEWER 67mm UV/CPL/ND Lens Filter Kit with Hard Shell Storage Case Multicoated Optical Glass & Aluminum Alloy Frame UV + Circular Polarizer (CPL) + Neutral Density (ND4) Filter for 67mm Camera Lens
NEEWER$26.93619 rev
NEEWER 67mm CPL Filter with Lens Cap Ultra Thin Circular Polarizing Filter Nano Coating HD Optical Glass for Camera Lens Reduces Reflection and Glare Increases Contrast
NEEWER$18.95226 rev
K&F CONCEPT 67mm Circular Polarizer Filter with Lens Cap Cleaning Cloth Optical Glass Ultra Slim 18 Multi-Layer Coatings Polarizing Filter for Camera Lens (K-Series)
K&F CONCEPT$17.69150 rev
Trending
90-day click momentum
NEEWER 2 in 1 67mm Variable ND Filter ND2ND32&CPL Filter (Circular Polarizer) No X Cross/30 Layer Nano Coated/HD Optical Glass/Ultra Slim Aluminum Alloy Frame/Water Resistant/Scratch Resistant
NEEWER$50.254.6★
K&F CONCEPT 67mm Ultra-Low Reflectivity Circular Polarizers Filter 28 Multi-Layer Coatings Ultra-Slim High Definition Polarizing Camera Lens Filter (Nano-X Series)
K&F CONCEPT$44.004.7★
K&F CONCEPT 67mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)
K&F CONCEPT$84.964.8★
Hoya NXT Plus 67mm Polarizing Filter Circular Polarizer with Waterproof Top-Coat 10-Layer HMC Coatings 1.72 Filter Factor for Faster AF Low-Profile Aluminum Frame for Outdoor Photography
Hoya$86.614.6★
K&F CONCEPT Magnetic 67mm Circular Polarizers Filter (Magnetic Polarizing Filter + Magnetic Basic Ring + Lens Cap) with 28 Multi-Layer Coatings CPL Filter for Camera Lens (Nano-X Series)
K&F CONCEPT$61.024.5★
What buyers say about 67mm polarizer filter
What buyers praise and complain about, mined from review topics.What buyers love
“While the filter coatings do appear to be high quality”
“Excellent, clear lens”
“Good and useful”
“reasonable”
“Good affordable quality filter”
“clean design”
“Must have for great photos”
“As described”
“Fits great on my Canon G3 X”
“Well made and optical clear”
What buyers complain about
“lens gets stuck”
“not top quality of course”
“Caused blur”
“- Very thin inner mounting ring → it deforms under even light torque”
“Vendor shipped a used and damaged product”
“I am disappointed with its extinction ratio”
“Plastic - Terrible Connection”
“In addition, when I take the magnetic filter off, there's nothing to attach to the back to keep it clean”
“They are plastic”
“it just doesn't work”
Top return reasons
Common questions
- Is 67mm polarizer filter profitable to sell on Amazon United States?
- The niche generates $127K/yr across 18 tracked products. 90-day search growth is +15.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the 67mm polarizer filter niche?
- 6 brands and 29 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in 67mm polarizer filter?
- Top complaints mined from reviews: Lenses, Quality-Overall, Image Focus. The return rate is 4.8%.
- When does demand for 67mm polarizer filter peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 67mm polarizer filter niche?
- Listings span $12.36–$86.61; the average listing price is $38.45 (sweet spot $15–$100). The average incumbent carries 2,538 reviews — the moat a new listing must climb.