67mm filter
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.38avg listing price — sweet spot $15–$100
Price range
Great$7.77–$84.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$162K$162K/yr · 60K searches
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,197.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 67mm filter is a $162K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
67mm filter market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $130K–$162K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 101 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
39
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
1%
- K&F CONCEPT57%
- NEEWER23%
- Tiffen12%
- Amazon Basics5%
- Hoya2%
- B+W1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.5×
Top 67mm filter search terms
- 67mm filter33K/yr
- 67mm lens filter10K/yr
- 67 mm lens filter5K/yr
- 67mm filter kit5K/yr
- 67 mm filter4K/yr
- lens filter 67mm3K/yr
Top 67mm filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
K&F CONCEPT 67mm MCUV Lens Protection Filter 18 Multi-Coated Camera Lens UV Filter Ultra Slim with Cleaning Cloth (K-Series)
K&F CONCEPT$10.914.8★6,060 rev
Tiffen 67mm UV Protection Filter for Camera Lens | Ultra Slim 67mm Lens Filter | Clear Optical Glass | Impact Resistant Scratch Resistant and Reduces the Bluish cast of Daylight.
Tiffen$9.674.6★23,377 rev
K&F Concept 67mm UV/CPL/ND Lens Filter Kit (3 Pieces)-18 Multi-Layer Coatings UV Filter + Polarizer Filter + Neutral Density Filter (ND4) + Cleaning Cloth+ Filter Pouch for Camera Lens (K-Series)
K&F CONCEPT$35.114.7★1,918 rev
K&F CONCEPT 67mm Variable ND2-ND400 ND Lens Filter (1-9 Stops) for Camera Lens Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series)
K&F CONCEPT$36.754.5★12,530 rev
NEEWER 67mm Lens Filter Kit: UV CPL FLD ND2 ND4 ND8 Lens Hood and Lens Cap Compatible with Canon Nikon Sony Panasonic DSLR Cameras with 67mm Lens
NEEWER$32.504.5★3,344 rev
Newest
by launch date
NEEWER 67mm Variable ND + CPL + UV Filter Kit (3 Pack) Multicoated Neutral Density (ND2-400) Circular Polarizer Camera Lens Polarizing Filter Photography Accessories Set with Carry Case & Lens Caps
NEEWER$38.3853 rev
K&F Concept 67mm UV/CPL/ND2-400 Lens Filters Kit (3 PCS)-18 Multi-Layer Coatings UV + Polarizer + Variable ND Lens Filters Kit (1-9 Stops) + Cleaning Cloth+ Filter Pouch for Camera Lens (K-Series)
K&F CONCEPT$34.51205 rev
NEEWER 67mm UV/CPL/ND Lens Filter Kit UV Protection + Circular Polarizing + Neutral Density (ND8) Camera Lens Filter Set with Multicoated Optical Glass Slim Frame & Upgraded Foldable Storage Case
NEEWER$31.9653 rev
K&F CONCEPT 67mm Black Diffusion Mist Effect 1/4 & Variable ND2-32(1-5 Stops) & Circular Polarizing Filter CPL-in 1 HD Lens Filter with 28 Multi-Coatings for Camera Lenses (Nano-X Series)
K&F CONCEPT$80.97339 rev
NEEWER 67mm UV/CPL/ND Lens Filter Kit with Hard Shell Storage Case Multicoated Optical Glass & Aluminum Alloy Frame UV + Circular Polarizer (CPL) + Neutral Density (ND4) Filter for 67mm Camera Lens
NEEWER$26.93619 rev
Trending
90-day click momentum
NEEWER 2 in 1 67mm Variable ND Filter ND2ND32&CPL Filter (Circular Polarizer) No X Cross/30 Layer Nano Coated/HD Optical Glass/Ultra Slim Aluminum Alloy Frame/Water Resistant/Scratch Resistant
NEEWER$50.254.6★
NEEWER 67mm Variable ND + CPL + UV Filter Kit (3 Pack) Multicoated Neutral Density (ND2-400) Circular Polarizer Camera Lens Polarizing Filter Photography Accessories Set with Carry Case & Lens Caps
NEEWER$38.384.5★
K&F Concept 67mm UV/CPL/ND2-400 Lens Filters Kit (3 PCS)-18 Multi-Layer Coatings UV + Polarizer + Variable ND Lens Filters Kit (1-9 Stops) + Cleaning Cloth+ Filter Pouch for Camera Lens (K-Series)
K&F CONCEPT$34.514.6★
Amazon Basics UV Protection Camera Lens Filter Scratch Resistant Photography Filter 67mm
Amazon Basics$7.774.7★
Hoya NXT Plus 67mm UV Filter Schott B270 Clear Glass with 10-Layer HMC Multi-Coating for 98% Light Transmission Waterproof Top-Coat Aluminum Frame - Camera Lens Filter for Sharp Clear Images
Hoya$48.164.8★
What buyers say about 67mm filter
What buyers praise and complain about, mined from review topics.What buyers love
“A beautiful high quality UV protector”
“Protects my lens”
“great value for money”
“Perfect Fit”
“works as advertised”
“Nice, Affordable Filter Set”
“Good build and image quality”
“Good and useful”
“Well made and optical clear”
“clean design”
What buyers complain about
“Poor optics”
“Caused blur”
“not top quality of course”
“I did have a little difficulty getting the threads started”
“expensive”
“my camera struggles to focus”
“You can't see it with your eye on in camera”
“The bigger issue is the image quality”
“just a comment that the thread size on variable filters is generally larger”
“Often times I find a disconnect between the marketing”
Top return reasons
Common questions
- Is 67mm filter profitable to sell on Amazon United States?
- The niche generates $162K/yr across 33 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the 67mm filter niche?
- 7 brands and 39 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in 67mm filter?
- Top complaints mined from reviews: Lenses, Image Focus, Quality-Overall. The return rate is 3.8%.
- When does demand for 67mm filter peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.5× the quietest.
- What does it cost to enter the 67mm filter niche?
- Listings span $7.77–$84.96; the average listing price is $32.38 (sweet spot $15–$100). The average incumbent carries 4,197 reviews — the moat a new listing must climb.