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60w Magsafe 2 Power Adapter

Fail

Shoppers spend an estimated $32K a year here, so 60w Magsafe 2 Power Adapter is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$32K/yr13K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
81%top-5 click share · 9 brands · 12 sellers

Flapen Score

60w Magsafe 2 Power Adapter against its category

The dotted line is the Electronics average. Past it, 60w Magsafe 2 Power Adapter is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 60w Magsafe 2 Power Adapter market on Amazon at a glance

Shoppers on Amazon United States searched for 60w Magsafe 2 Power Adapter 13K times last year and spent an estimated $32K. The top 5 brands take 76% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
8.5%
Market size, estimated
$32Ka year
Peak month
January1.7× the quietest month
Top search term
60w magsafe 2 power adapter10K searches a year

02 · Price

A sale here is worth $30.15.

Listings sell for $30.15 on average, from $15.27 to $74.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $30.15 that is $3K to $8K a year per listing.

Average price
$30.15inside the $15 to $100 sweet spot
Price range
$15.27–$74.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #617 within Chargers & Adapters. It carries 720 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#617in Chargers & Adapters
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
720per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top 60w Magsafe 2 Power Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

12

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

16%

  • Brand 128%
  • Brand 218%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 69%
  • Open — no brand owns it (3 brands, 16%)

Demand

60w Magsafe 2 Power Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about 60w Magsafe 2 Power Adapter

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Charging”
27%of negative reviews mention “Charging”
4.5%of orders come back
“slow charging”
A buyer, on “Charging”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 60w Magsafe 2 Power Adapter questions

Answered from the same tracked data.