500gb External Hard Drive

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $593K a year.

Searches, last 12 months

291K

Growth, 90 days vs prior 90

+18.1%

Conversion, latest week

4.6%

Market size, estimated

$593Ka year

Peak month

July3.2× the quietest month

Top search term

500gb external hard drive72K searches a year

Listings sell for $43.99 on average, from $25.10 to $115.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $43.99 that is $33K to $44K a year per listing.

Average price

$43.99inside the $15 to $100 sweet spot

Price range

$25.10–$115.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$33K–$44K

Returns

2.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #21 within Data Storage. It carries 44,165 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#21in Data Storage

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

44,165per listing

Listings tracked

22

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

60 months