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4k Action Camera

Fail

Prices span $20.74–$1554.94, mostly outside the sweet spot, so 4k Action Camera is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$155K/yr111K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
38%top-5 click share · 33 brands · 125 sellers

Flapen Score

4k Action Camera against its category

The dotted line is the Electronics average. Past it, 4k Action Camera is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4k Action Camera market on Amazon at a glance

Shoppers on Amazon United States searched for 4k Action Camera 111K times last year and spent an estimated $155K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
0.6%
Market size, estimated
$155Ka year
Peak month
October2.0× the quietest month
Top search term
best video recorder for sports8K searches a year

02 · Price

A sale here is worth $228.27.

Listings sell for $228.27 on average, from $20.74 to $1554.94. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $228.27 that is $0 to $23K a year per listing.

Average price
$228.27above the $15 to $100 sweet spot
Price range
$20.74–$1554.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$23K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #43 within Video. It carries 2,495 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
8.6%
Average rank
#43in Video
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
2,495per listing
Listings tracked
52

04 · Newcomers

19 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
19Amazon's first-year sales bar
Average brand age
21 months

Products

Top 4k Action Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

125

Top-5 brand share

53%

Top 20: 89%

Top-5 click share

38%

Top 20: 73%

Open market

44%

  • Brand 122%
  • Brand 216%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

4k Action Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Dec · busiest ÷ quietest = 2.0×

Search terms

Top 4k Action Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • best video recorder for sports8K/yr
  • sport camera 4k15K/yr
  • camera for sports14K/yr
  • sports recording camera11K/yr
  • video camera for sports12K/yr
  • atv camera4K/yr
  • 8k action camera5K/yr
  • sports cam6K/yr
  • sports cameras5K/yr
  • action camera 4k 60fps4K/yr

Reviews and returns

What reviews say buyers love and hate about 4k Action Camera

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Value For Money”
6%of negative reviews mention “Connectivity-Overall”
5.9%of orders come back
“Will not stay connected”
A buyer, on “Connectivity-Overall”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 4k Action Camera questions

Answered from the same tracked data.