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45w Magsafe 2 Power Adapter

Fail

The top 5 products take 81% of clicks, so 45w Magsafe 2 Power Adapter is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$82K/yr24K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
81%top-5 click share · 9 brands · 16 sellers

Flapen Score

45w Magsafe 2 Power Adapter against its category

The dotted line is the Electronics average. Past it, 45w Magsafe 2 Power Adapter is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 45w Magsafe 2 Power Adapter market on Amazon at a glance

Shoppers on Amazon United States searched for 45w Magsafe 2 Power Adapter 24K times last year and spent an estimated $82K. The top 5 brands take 83% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
11.6%
Market size, estimated
$82Ka year
Peak month
August1.6× the quietest month
Top search term
45w magsafe 2 power adapter16K searches a year

02 · Price

A sale here is worth $29.01.

Listings sell for $29.01 on average, from $15.36 to $76.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $29.01 that is $3K to $7K a year per listing.

Average price
$29.01inside the $15 to $100 sweet spot
Price range
$15.36–$76.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #685 within Chargers & Adapters. It carries 1,237 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#685in Chargers & Adapters
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,237per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top 45w Magsafe 2 Power Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

16

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

10%

  • Brand 132%
  • Brand 216%
  • Brand 315%
  • Brand 410%
  • Brand 510%
  • Brand 67%
  • Open — no brand owns it (3 brands, 10%)

Demand

45w Magsafe 2 Power Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 45w Magsafe 2 Power Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 45w magsafe 2 power adapter16K/yr
  • apple 45w magsafe 2 power adapter5K/yr
  • apple 45w magsafe 2 power adapter for macbook air4K/yr

Reviews and returns

What reviews say buyers love and hate about 45w Magsafe 2 Power Adapter

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Charging”
24%of negative reviews mention “Durability”
4.9%of orders come back
“Broke”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 45w Magsafe 2 Power Adapter questions

Answered from the same tracked data.