40 Inch Roku Smart Tv
FailThe top 5 brands take 100% of clicks, so 40 Inch Roku Smart Tv is a Fail.
- Flapen Score
- 46 / 100Top 37% of 8,347 Electronics niches · +3 vs the category median of 4346
- Market size
- $850K/yr133K searches / yr
- 90-day growth
- +27.9%search demand this quarter
- Competition
- 83%top-5 click share · 3 brands · 23 sellers
Flapen Score
40 Inch Roku Smart Tv against its category
The dotted line is the Electronics average. Past it, 40 Inch Roku Smart Tv is stronger. Inside it, weaker.
Market
The 40 Inch Roku Smart Tv market on Amazon at a glance
Shoppers on Amazon United States searched for 40 Inch Roku Smart Tv 133K times last year and spent an estimated $850K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $850K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- +27.9%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $850Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- roku 40 inch smart tv16K searches a year
02 · Price
A sale here is worth $155.60.
Listings sell for $155.60 on average, from $122.22 to $196.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $155.60 that is $39K to $78K a year per listing.
- Average price
- $155.60above the $15 to $100 sweet spot
- Price range
- $122.22–$196.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $39K–$78K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #73 within Televisions. It carries 1,248 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 56%
- Out of stock, average day
- 7.7%
- Average rank
- #73in Televisions
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 1,248per listing
- Listings tracked
- 9
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top 40 Inch Roku Smart Tv products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Roku 40-Inch Smart TV 2026 - Select Series 1080p Full HD TV - RokuTV
- Price
- $142.68
- Rating
- 4.5/5
- Reviews
- 1,197
- Age
- 4mo ago

Roku Smart TV 40-Inch Select Series 1080p Full HD TV Roku TV with Voice Remote Flat Screen LED Television with Wi-Fi for Streaming Live Local News Sports Family Entertainment
- Price
- $146.87
- Rating
- 4.5/5
- Reviews
- 780
- Age
- 9mo ago

Roku 43-Inch Smart TV 2026 - Select Series 4K HDR TV - RokuTV
- Price
- $196.44
- Rating
- 4.5/5
- Reviews
- 2,007
- Age
- 3mo ago

SAMSUNG 40-Inch Class Full HD F6000 Smart TV (2025 Model) HDR Object Tracking Sound Lite Knox Security One UI Tizen Smart TV
- Price
- $166.07
- Rating
- 4.2/5
- Reviews
- 3,446
- Age
- 1y ago

Roku Hiro TV 40 1080p Full HD Smart TV with Dolby Audio for Streaming LED Direct Lit with Wi-Fi Bluetooth 3X HDMI Ports - H40C3C4 (Renewed)
- Price
- $122.22
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Roku 43-Inch Smart TV 2026 - Select Series 4K HDR TV - RokuTV
- Price
- $196.44
- Rating
- 4.5/5
- Reviews
- 2,007
- Age
- 3mo ago

Roku 40 Inch Class Select Series 1080p Full HD Smart TV WiFi LED Display Voice Remote Streaming Apps Included HDMI Cable Streaming Bundle 12 Month CPS Warranty Television
- Price
- $189.55
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 2mo ago

Roku 40BAKIT2 40 inch Class Full HD 1080p LED Smart TV Renewed WiFi Voice Remote OS Netflix Disney Plus Hulu YouTube H
- Price
- $159.05
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 4mo ago

Roku 32-Inch Smart TV 2026 - Select Series 1080p Full HD TV - RokuTV
- Price
- $132.39
- Rating
- 4.5/5
- Reviews
- 1,197
- Age
- 3mo ago

Roku 40-Inch Smart TV 2026 - Select Series 1080p Full HD TV - RokuTV
- Price
- $142.68
- Rating
- 4.5/5
- Reviews
- 1,197
- Age
- 4mo ago
Newest
by launch date
Roku 40 Inch Class Select Series 1080p Full HD Smart TV WiFi LED Display Voice Remote Streaming Apps Included HDMI Cable Streaming Bundle 12 Month CPS Warranty Television
- Price
- $189.55
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 2mo ago

Roku 43-Inch Smart TV 2026 - Select Series 4K HDR TV - RokuTV
- Price
- $196.44
- Rating
- 4.5/5
- Reviews
- 2,007
- Age
- 3mo ago

Roku 32-Inch Smart TV 2026 - Select Series 1080p Full HD TV - RokuTV
- Price
- $132.39
- Rating
- 4.5/5
- Reviews
- 1,197
- Age
- 3mo ago

Roku 40-Inch Smart TV 2026 - Select Series 1080p Full HD TV - RokuTV
- Price
- $142.68
- Rating
- 4.5/5
- Reviews
- 1,197
- Age
- 4mo ago

Roku 40BAKIT2 40 inch Class Full HD 1080p LED Smart TV Renewed WiFi Voice Remote OS Netflix Disney Plus Hulu YouTube H
- Price
- $159.05
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
23
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- Roku89%
- Samsung6%
- Hisense5%
- Open — no brand owns it (0%)
Demand
40 Inch Roku Smart Tv search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top 40 Inch Roku Smart Tv search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- roku 40 inch smart tv16K/yr
- 40 roku smart tv15K/yr
- fire tv 40 inch14K/yr
- roku tv 4011K/yr
- insignia 40 inch smart tv14K/yr
- roku 40 inch tv8K/yr
- 4k 40 inch tv8K/yr
- fire tv 407K/yr
- 40 inch outdoor tv4K/yr
- fire tv 40+ inch7K/yr
Reviews and returns
What reviews say buyers love and hate about 40 Inch Roku Smart Tv
We read the reviews and the return reasons for every product selling here.
“Bad Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 40 Inch Roku Smart Tv questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









