360 Security Camera
FailPrices span $171.78–$694.65, mostly outside the sweet spot, so 360 Security Camera is a Fail.
- Flapen Score
- 35 / 100Ranks 6,625 of 8,347 Electronics niches · −8 vs the category median of 4335
- Market size
- $773K/yr581K searches / yr
- 90-day growth
- +16.2%search demand this quarter
- Competition
- 64%top-5 click share · 6 brands · 55 sellers
Flapen Score
360 Security Camera against its category
The dotted line is the Electronics average. Past it, 360 Security Camera is stronger. Inside it, weaker.
Market
The 360 Security Camera market on Amazon at a glance
Shoppers on Amazon United States searched for 360 Security Camera 581K times last year and spent an estimated $773K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $773K a year.
- Searches, last 12 months
- 581K
- Growth, 90 days vs prior 90
- +16.2%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $773Ka year
- Peak month
- December8.9× the quietest month
- Top search term
- camara 360137K searches a year
02 · Price
A sale here is worth $380.45.
Listings sell for $380.45 on average, from $171.78 to $694.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $380.45 that is $0 to $38K a year per listing.
- Average price
- $380.45above the $15 to $100 sweet spot
- Price range
- $171.78–$694.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$38K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #60 within Video. It carries 883 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 95%
- Out of stock, average day
- 4.2%
- Average rank
- #60in Video
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 883per listing
- Listings tracked
- 19
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top 360 Security Camera products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Insta360 X3-360 Action Camera with 5.7K 360 Active HDR Video 4K Single-Lens Camera Waterproof FlowState Stabilization 2.29 Touchscreen AI Editing for Motorcycle Wintersports and Vlogging
- Price
- $268.79
- Rating
- 4.5/5
- Reviews
- 3,664
- Age
- 3y ago

Insta360 X5 - Waterproof 8K 360 Action Camera Leading Low Light Invisible Selfie Stick Effect Rugged and Replaceable Lens 3-Hour Battery Built-in Wind Guard Stabilization Triple AI Chip Design
- Price
- $508.95
- Rating
- 4.7/5
- Reviews
- 2,266
- Age
- 1y ago

AKASO 360 Action Camera - 5.7K 360 Video with 1/2 48MP Sensors 72MP 360 Photo 360-SuperSmooth Invisible Selfie Stick Effect 360 Horizon Lock AI Tracking Standard Combo
- Price
- $188.17
- Rating
- 4.4/5
- Reviews
- 488
- Age
- 1y ago

AKASO 360 Action Camera Motorcycle Combo- 5.7K 360 Video with 1/2 48MP Sensors 72MP 360 Photo 360-SuperSmooth Invisible Selfie Stick 360 Horizon Lock AI Tracking
- Price
- $270.41
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 8mo ago

Insta360 X4 Air - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Effect Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- $335.67
- Rating
- 4.6/5
- Reviews
- 349
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Insta360 X4 Air Travel Bundle - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Replaceable Lenses Design Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-App
- Price
- $438.10
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 8mo ago

PANOX V2 360 Camera for Motorcycle - 72MP Photo 5.7K Video 4K Live 360 Camera GPS Panorama Android 10 OS AI Editing Stabilization and Multi-Platform Live Streaming
- Price
- $171.78
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 2y ago

Insta360 X5 Motorcycle Bundle - Waterproof 8K 360 Action Camera Rugged & Replaceable Lens 3-Hour Battery Clear Audio Stabilization Invisible Selfie Stick Effect Leading Low Light
- Price
- $602.11
- Rating
- 4.7/5
- Reviews
- 1,335
- Age
- 1y ago

Insta360 X5 Starter Bundle - Waterproof 8K 360 Action Camera Leading Low Light Invisible Selfie Stick Effect Rugged & Replaceable Lens 3-Hour Battery Clear Audio Stabilization
- Price
- $557.26
- Rating
- 4.7/5
- Reviews
- 2,266
- Age
- 1y ago

AKASO 360 Action Camera Motorcycle Combo- 5.7K 360 Video with 1/2 48MP Sensors 72MP 360 Photo 360-SuperSmooth Invisible Selfie Stick 360 Horizon Lock AI Tracking
- Price
- $270.41
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 8mo ago
Newest
by launch date
AKASO 360 Action Camera Motorcycle Combo- 5.7K 360 Video with 1/2 48MP Sensors 72MP 360 Photo 360-SuperSmooth Invisible Selfie Stick 360 Horizon Lock AI Tracking
- Price
- $270.41
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 8mo ago

DJI Osmo 360 Essential Combo 360 Camera with 1-Inch 360 Imaging Native 8K 360 Video 4K/120fps & 170 Boost Video 1.2m Invisible Selfie Stick Kit Extended Battery Life with 2 Batteries
- Price
- $395.65
- Rating
- 4.4/5
- Reviews
- 219
- Age
- 8mo ago

Insta360 X4 Air - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Effect Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- $335.67
- Rating
- 4.6/5
- Reviews
- 349
- Age
- 8mo ago

Insta360 X4 Air Travel Bundle - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Replaceable Lenses Design Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-App
- Price
- $438.10
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 8mo ago

Insta360 X4 Air Starter Bundle - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- $368.15
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
55
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- Insta36059%
- AKASO26%
- DJI5%
- PANOX5%
- GoPro3%
- Bundle It Better1%
- Open — no brand owns it (0%)
Demand
360 Security Camera search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.9×
Search terms
Top 360 Security Camera search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- camara 360137K/yr
- cmara 36082K/yr
- 360 action camera87K/yr
- camera 36068K/yr
- 360 cam36K/yr
- camera 360 insta17K/yr
- 360 degree camera25K/yr
- 360 insta camera15K/yr
- instax 36024K/yr
- instant 360 camera15K/yr
Reviews and returns
What reviews say buyers love and hate about 360 Security Camera
We read the reviews and the return reasons for every product selling here.
“Poor Battery Life”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 360 Security Camera questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









