Skip to content

2tb Usb

Fail

The average product has 64,072 reviews to catch up to, so 2tb Usb is a Fail.

Flapen Score
37
37 / 100
Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 43
Market size
$730K/yr378K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
61%top-5 click share · 7 brands · 225 sellers

Flapen Score

2tb Usb against its category

The dotted line is the Electronics average. Past it, 2tb Usb is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2tb Usb market on Amazon at a glance

Shoppers on Amazon United States searched for 2tb Usb 378K times last year and spent an estimated $730K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $730K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
1.8%
Market size, estimated
$730Ka year
Peak month
December2.5× the quietest month
Top search term
2tb hard drive179K searches a year

02 · Price

A sale here is worth $109.68.

Listings sell for $109.68 on average, from $23.14 to $327.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $109.68 that is $55K to $82K a year per listing.

Average price
$109.68above the $15 to $100 sweet spot
Price range
$23.14–$327.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$55K–$82K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Data Storage. It carries 64,072 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#121in Data Storage
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
64,072per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top 2tb Usb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

225

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

1%

  • Brand 144%
  • Brand 238%
  • Brand 39%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

2tb Usb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top 2tb Usb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2tb hard drive179K/yr
  • toshiba external hard drive56K/yr
  • toshiba hard drive22K/yr
  • 2tb usb20K/yr
  • 2tb usb drive17K/yr
  • toshiba hdd10K/yr
  • toshiba canvio7K/yr
  • usb 2tb10K/yr
  • external hard drive toshiba8K/yr
  • 2tb flash drive usb c9K/yr

Reviews and returns

What reviews say buyers love and hate about 2tb Usb

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
2.9%of orders come back
“Failed after two months”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 2tb Usb questions

Answered from the same tracked data.