28 inch tv
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Great$92.66avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$19.51–$221.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,204.46avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$41K$41K/yr · 130K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, 28 inch tv is a $41K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
28 inch tv market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $46K–$69K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 0.3%
- Avg brand age
- 29 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
36
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
13%
- Prysyedawn41%
- Roku26%
- Nex7%
- LeapFrog5%
- NETTIPS4%
- Hisense3%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -9.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.7×
Top 28 inch tv search terms
- kids tv80K/yr
- tv for kids21K/yr
- kid tv11K/yr
- toddler tv11K/yr
- tv kids4K/yr
- tv for kids bedroom4K/yr
Top 28 inch tv products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prysyedawn Kids TV Toy with Video Player & 100+ Stories Toddler Story Machine for 3-8 Year Old Boys Girls Music Player Alarm Clock Games Christmas Birthday Gift for Kids (Blue)
Prysyedawn$30.633.9★89 rev
Roku Smart TV 24-Inch Select Series 720p HD TV Roku TV with Voice Remote Flat Screen LED Television with Wi-Fi for Streaming Live Local News Sports Family Entertainment
Roku$101.284.6★723 rev
Nex Playground - The Active Play System for Kids & Families Where Indoor Physical Activity Meets Interactive Family Fun and is Great for Gaming Nights Parties and Playdates
Nex$221.514.7★4,992 rev
LeapFrog LeapMove Active Learning Video Game System
LeapFrog$62.194.0★1,167 rev
Small Smart TVMini TV with 7-inch Touchscreen Built in Apps Support SD WiFi Bluetooth USB HDMI InputKitchen TV Also As a Projector Suitable for Home RVs and Outdoor Use
NETTIPS$120.164.2★87 rev
Newest
by launch date
Roku 24-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV
Roku$89.941,197 rev
Roku 32-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV
Roku$115.591,197 rev
Roku Smart TV 24-Inch Select Series 720p HD TV Roku TV with Voice Remote Flat Screen LED Television with Wi-Fi for Streaming Live Local News Sports Family Entertainment
Roku$101.28723 rev
Prysyedawn Kids TV Toy with Video Player & 100+ Stories Toddler Story Machine for 3-8 Year Old Boys Girls Music Player Alarm Clock Games Christmas Birthday Gift for Kids (Blue)
Prysyedawn$30.6389 rev
Small Smart TVMini TV with 7-inch Touchscreen Built in Apps Support SD WiFi Bluetooth USB HDMI InputKitchen TV Also As a Projector Suitable for Home RVs and Outdoor Use
NETTIPS$120.1687 rev
Trending
90-day click momentumRoku 32-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV
Roku$115.594.5★
Roku 24-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV
Roku$89.944.5★
Trayoo Kids Tablet 7 Toddler Childrens Learning Tablet with WiFi YouTube Parental Control Durable Case Education Learning Apps for Boys Girls (Blue)
Trayoo$40.753.9★
Hisense 32-Inch Class A4 Series HD 720p Smart Roku TV with Alexa Compatibility (32A4HNR) - Dolby Audio Slim Bezel Design Google Assistant
Hisense$100.534.5★
Roku Smart TV 24-Inch Select Series 720p HD TV Roku TV with Voice Remote Flat Screen LED Television with Wi-Fi for Streaming Live Local News Sports Family Entertainment
Roku$101.284.6★
What buyers say about 28 inch tv
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for the whole family”
“EASY INSTALLATION”
“Money well spent”
“Easy Peasy”
“Cute product”
“Great size for a kids tv”
“beautiful picture”
“Works as it should”
“Very sturdy”
“good sound”
What buyers complain about
“Does not last”
“Some reviews called it low-quality”
“a bit pricey”
“DOES NOT WORK”
“has no bluetooth connectivity”
“still didnt fit properly”
“The assembly is only like 3 steps”
“The sound is irritating”
“Hard to load apps difficult to use”
“STOPPED CHARGING”
Top return reasons
Common questions
- Is 28 inch tv profitable to sell on Amazon United States?
- The niche generates $41K/yr across 13 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (30/100).
- How competitive is the 28 inch tv niche?
- 11 brands and 36 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in 28 inch tv?
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 3.9%.
- When does demand for 28 inch tv peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the 28 inch tv niche?
- Listings span $19.51–$221.51; the average listing price is $92.66 (sweet spot $15–$100). The average incumbent carries 3,204 reviews — the moat a new listing must climb.