- Flapen Score
- 45 / 100Top 41% of 8,347 Electronics niches · +2 vs the category median of 4345
- Market size
- $724K/yr1.3M searches / yr
- 90-day growth
- +36.9%search demand this quarter
- Competition
- 47%top-5 click share · 7 brands · 81 sellers
Flapen Score
25l Backpack against its category
The dotted line is the Electronics average. Past it, 25l Backpack is stronger. Inside it, weaker.
Market
The 25l Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for 25l Backpack 1.3M times last year and spent an estimated $724K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $724K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +36.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $724Ka year
- Peak month
- August3.9× the quietest month
- Top search term
- carhartt backpack673K searches a year
02 · Price
A sale here is worth $57.20.
Listings sell for $57.20 on average, from $18.60 to $165.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $57.20 that is $29K to $43K a year per listing.
- Average price
- $57.20inside the $15 to $100 sweet spot
- Price range
- $18.60–$165.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $29K–$43K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,864 within Bags, Cases & Sleeves. It carries 3,255 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,864in Bags, Cases & Sleeves
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 3,255per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top 25l Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Carhartt 21L Classic Laptop Backpack Water-Resistant Pack W/ 15 Laptop Sleeve and Organizational Compartments Black
- Price
- $47.91
- Rating
- 4.6/5
- Reviews
- 3,874
- Age
- 2y ago

Carhartt 25L Classic Laptop Backpack Durable Water-Resistant Pack W/ 16 Laptop Sleeve and Multiple Organizational Compartments Black
- Price
- $61.08
- Rating
- 4.7/5
- Reviews
- 1,232
- Age
- 2y ago

Carhartt 28L Dual-Compartment Backpack Durable Pack with 16 Laptop Sleeve and Duravax Abrasion Resistant Base Black
- Price
- $94.06
- Rating
- 4.8/5
- Reviews
- 339
- Age
- 2y ago

Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
- Price
- $24.30
- Rating
- 4.7/5
- Reviews
- 2,754
- Age
- 1y ago

Carhartt 35L Nylon Workday Backpack Durable Water-Resistant Pack with 15 Laptop Sleeve and Adjustable Shoulder Straps Carhartt Brown
- Price
- $165.52
- Rating
- 4.8/5
- Reviews
- 251
- Age
- 3y ago
Trending
estimated 90-day click momentum
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
- Price
- $21.21
- Rating
- 4.7/5
- Reviews
- 2,754
- Age
- 1y ago

Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
- Price
- $24.30
- Rating
- 4.7/5
- Reviews
- 2,754
- Age
- 1y ago

BURLEBO Backpack - Classic Deer Camo
- Price
- $60.64
- Rating
- 4.8/5
- Reviews
- 239
- Age
- 2y ago

Hurley Unisex-Kids Graphic Backpack Blue Lazer/Black One Size
- Price
- $32.86
- Rating
- 4.8/5
- Reviews
- 534
- Age
- 2y ago

Vans Old Skool Print Backpack Black One Size
- Price
- $33.49
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 1y ago
Newest
by launch date
Vans Old Skool Sport Backpack | Unisex Everyday Laptop Bag 15 Computer Sleeve Front Pocket Stormy Weather One Size
- Price
- $54.31
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 1y ago

Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
- Price
- $24.30
- Rating
- 4.7/5
- Reviews
- 2,754
- Age
- 1y ago

Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
- Price
- $21.21
- Rating
- 4.7/5
- Reviews
- 2,754
- Age
- 1y ago

Carhartt Classic Convertible Backpack Tote Durable Water Repellent Material W/ 17 Laptop Sleeve Port
- Price
- $93.34
- Rating
- 4.9/5
- Reviews
- 74
- Age
- 1y ago

Vans Old Skool Print Backpack Black One Size
- Price
- $33.49
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
81
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 87%
Open market
1%
- Carhartt68%
- Amazon Basics9%
- Vans9%
- JanSport6%
- Hurley3%
- Burlebo3%
- Open — no brand owns it (1 brand, 1%)
Demand
25l Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 3.9×
Search terms
Top 25l Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- carhartt backpack673K/yr
- vans backpack166K/yr
- hurley backpack77K/yr
- carhartt backpacks for men68K/yr
- dickies backpack54K/yr
- jansport main campus backpack21K/yr
- carhartt laptop backpack20K/yr
- hurley bag19K/yr
- backpack carhartt23K/yr
- carhart backpack21K/yr
Reviews and returns
What reviews say buyers love and hate about 25l Backpack
We read the reviews and the return reasons for every product selling here.
“it barely fits my laptop”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 25l Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









