24 inch smart tv
Launch itA $5.6M/yr market growing +12.7% this quarter with returns at 3.0% — clears our launch bar.
Market size
Incredible$5.6M$5.6M/yr · 3.3M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$107.27avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,404.5avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Price range
Bad$74.24–$193.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, 24 inch smart tv is a $5.6M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 56/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
24 inch smart tv market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- $5.4M–$6.4M
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 83%
- Out of stock
- 4.0%
- Avg brand age
- 36 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
42
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
18%
- Roku43%
- VIZIO12%
- Westinghouse10%
- Samsung6%
- FancyAug6%
- SANSUI5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top 24 inch smart tv search terms
- small tv1.2M/yr
- 24 inch smart tv504K/yr
- small smart tv324K/yr
- 24 inch tv338K/yr
- 24 tv106K/yr
- 27 inch tv108K/yr
- small tv for kitchen77K/yr
- tv small78K/yr
- small roku tv78K/yr
- 27 inch smart tv78K/yr
Top 24 inch smart tv products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Roku 24-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV
Roku$89.944.5★1,197 rev
Roku Smart TV 24-Inch Select Series 720p HD TV Roku TV with Voice Remote Flat Screen LED Television with Wi-Fi for Streaming Live Local News Sports Family Entertainment
Roku$101.284.6★723 rev
Westinghouse Roku TV - 24 Inch Smart TV HD Television with Wi-Fi Connectivity and Mobile App Flat Screen Bluetooth Compatible with Apple AirPlay Alexa and Google Assistant
Westinghouse$113.694.6★1,144 rev
SANSUI 24 inch 768P DLED Smart WebOS TV | Small Television with chromecast Built in | WebOS hub Compatible with HomeKit | Support Airplay & WiFi Connection & Bluetooth 5.2&2 * 8w Speakers
SANSUI$94.874.2★310 rev
Samsung 32-Inch Class HD H5000F Smart TV (2025 Model) HDR Object Tracking Sound Lite Knox Security One UI Tizen
Samsung$112.824.2★3,446 rev
Newest
by launch date
FancyAug Portable TV Small TV with Touchscreen LCD Monitor Built in Apps Support SD WiFi Bluetooth USB HDMI Input Mini Smart TV Design for Home Kitchen RV and Travel Use
FancyAug$99.3216 rev
Roku 24-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV
Roku$89.941,197 rev
FancyAug Portable TV Small TV with Touchscreen LCD Monitor
FancyAug$99.1231 rev
Roku 32-Inch Smart TV 2026 - Select Series 1080p Full HD TV - RokuTV
Roku$132.391,197 rev
VIZIO Onn 24S2V1 24 Class (720P) HD Powered Smart TV Seamless Streaming & Compatible with Apple AirPlay Google Home and Alexa (Renewed)
VIZIO$74.2412 rev
Trending
90-day click momentumRoku 24-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV
Roku$89.944.5★
VIZIO Onn 24S2V1 24 Class (720P) HD Powered Smart TV Seamless Streaming & Compatible with Apple AirPlay Google Home and Alexa (Renewed)
VIZIO$74.243.1★
FancyAug Portable TV Small TV with Touchscreen LCD Monitor Built in Apps Support SD WiFi Bluetooth USB HDMI Input Mini Smart TV Design for Home Kitchen RV and Travel Use
FancyAug$99.323.3★
Roku 32-Inch Smart TV 2026 - Select Series 1080p Full HD TV - RokuTV
Roku$132.394.5★
FancyAug Portable TV Small TV with Touchscreen LCD Monitor
FancyAug$99.123.5★
What buyers say about 24 inch smart tv
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“Easy install”
“Beautiful picture”
“Love the size”
“Perfect tv good quality”
“Great sound”
“Good picture quality”
“As advertised”
“Ease of use”
“easy to use apps”
What buyers complain about
“It is hard to believe the quality for the low price”
“Sound is terrible”
“has no bluetooth connectivity”
“Does not last”
“Hard to load apps difficult to use”
“does not work properly”
“It's too big”
“Impossible to set up”
“No written instructions”
“For the price, I would look elsewhere”
Top return reasons
Common questions
- Is 24 inch smart tv profitable to sell on Amazon United States?
- The niche generates $5.6M/yr across 24 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Launch it (56/100).
- How competitive is the 24 inch smart tv niche?
- 13 brands and 42 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in 24 inch smart tv?
- Top complaints mined from reviews: Quality-Overall, Audio Quality, Connectivity-Overall. The return rate is 3.0%.
- When does demand for 24 inch smart tv peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the 24 inch smart tv niche?
- Listings span $74.24–$193.06; the average listing price is $107.27 (sweet spot $15–$100). The average incumbent carries 1,405 reviews — the moat a new listing must climb.