Is 220v surge protector profitable to sell on Amazon United States?

The niche generates $49K/yr across 42 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (49/100).

How competitive is the 220v surge protector niche?

24 brands and 90 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in 220v surge protector?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.5%.

When does demand for 220v surge protector peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the 220v surge protector niche?

Listings span $11.28–$137.24; the average listing price is $33.56 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.

220v surge protector

Skip it

A small market ($49K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$33.56

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good$11.28–$137.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Good1,430.88

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$49K

$49K/yr · 75K searches

According to Flapen's Amazon United States niche tracking, 220v surge protector is a $49K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

220v surge protector market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $34K–$42K; units × avg price
Conversion rate: 2.0%
Avg BSR: #256
Page quality: 0%
Prime: 98%
Sponsored: 93%
Out of stock: 6.3%
Avg brand age: 46 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

45%

Top 20: 77%

Open market

24%

BXST34%
BSEED23%
DIHOOL6%
GIDEON6%
ESL4%
EyGde3%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — +16.6% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 1.8×

Open Trend

Top 220v surge protector search terms

protector de voltaje 220v19K/yr +22.3%1.3% conv.
220v surge protector14K/yr +11.6%1.1% conv.
dryer surge protector8K/yr +19.9%0.3% conv.
regulador de voltaje 220v7K/yr +22.1%0.7% conv.
240 volt surge protector7K/yr -7.1%1.2% conv.
240v surge protector6K/yr +9.3%1.4% conv.
220 surge protector5K/yr +25.0%3.0% conv.
protector de voltaje 220v para aire acondicionado4K/yr +98.5%1.0% conv.
220 volt surge protector3K/yr +13.6%1.6% conv.
220v surge protector for dryer3K/yr -5.1%1.0% conv.

All search terms

Top 220v surge protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BXST 220V Surge Protector Electronic Voltage Protector for Home Appliance Surge Protector for Refrigerators One Outlet Plug 20A 4400W White

BXST$14.644.5★203 rev

[ETL Listed] BSEED Surge Protector Surge Protector Outlet for Home Appliances Voltage Protector Suit for Refrigerator TV Computer and Freezer Adjustable Voltage Regulator 220V 4400W 2 Pac

BSEED$28.544.6★217 rev

BXST Heavy Duty Wiring Surge Protector with LED Display Adjustable Voltage & Delay Protection 220V 30A 6600W Max 140J Surge Protection for Refrigerators Air Conditioning Motors Pumps

BXST$32.664.6★78 rev

DIHOOL Adjustable Voltage Protector 110V 220V Low/High Voltage Cutoff and Overcurrent Protection 70-200V Undervoltage 140-300V Overvoltage 1-63A Smart Circuit Breaker AC Disconnect DIN Rail Mount

DIHOOL$19.794.7★264 rev

Heavy-Duty 20A 4400W Surge Protector for Appliances Smart Circuit Plug with Outlet Saver & Power Strip for Refrigerator Air Conditioner High-Power Devices Overload & Voltage Protection 140 Joule

GIDEON$17.304.5★77 rev

Newest

by launch date

BXST 220V Surge Protector 30A Hardwired Voltage Protector |6600W Heavy Duty Power Protector for Refrigerators Air Conditioners & Other Major Appliances Adjustable Over/Under Voltage & Restart Delay

BXST$30.026 rev

3mo ago

KERWINN Adjustable Voltage Protector 110V/220V 80210V Undervoltage 130300V Overvoltage Overcurrent Protection 163A Adjustable Smart Circuit Breaker AC DIN Rail Voltage Stabilizer(White)

kerwinn$18.8535 rev

7mo ago

AG3000 HVAC Surge Protector 120/240V House Surge Protectors AC Surge Protector Whole House Surge Protective Device for Mini Split TPMOV Technology Watertight Enclosure (Pack of 1)

UNIREACH$36.1454 rev

10mo ago

AG3000 HVAC Surge Protector 120/240V Universal Mini Split Surge Protective Device with TPMOV Technology Type 4X Watertight Enclosure LED Status Indicator Comprehensive Surge Protection

YUKGAMS$37.3728 rev

1y ago

Heavy-Duty 20A 4400W Surge Protector for Appliances Smart Circuit Plug with Outlet Saver & Power Strip for Refrigerator Air Conditioner High-Power Devices Overload & Voltage Protection 140 Joule

GIDEON$17.3077 rev

1y ago

What buyers say about 220v surge protector

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The build quality seems good”

Advertised Vs Actual Product11%

“Just as described”

Value For Money10%

“Good Value”

Drop/Impact Protection8%

“Surge protector”

Socket/Port/Plug7%

“Love the multiple outlets and usb ports”

Assembly/Installation7%

“Its easy to set up”

Ease Of Use5%

“Easy to use”

Durability3%

“Very durable”

Design-Overall3%

“Well built”

Strength3%

“The metal housing feels robust”

What buyers complain about

Durability14%

“Doesn't Last”

Functionality-Overall9%

“It doesnt work well”

Quality-Overall9%

“Poor quality”

Socket/Port/Plug7%

“Usb ports do not work-garbage”

Size-Overall6%

“Some of the plugs are very tight”

Product Condition4%

“This item is already used”

Value For Money4%

“Very disappointed cuz it was very expensive”

Flammable4%

“Caught on fire”

Charging3%

“not fast charging tho”

Advertised Vs Actual Product3%

“This listing is misleading”

Top return reasons

Size-Overall27%

Functionality-Overall11%

Socket/Port/Plug9%

Defective Material/Parts8%

Product Condition8%

Compatibility-Overall8%

Advertised Vs Actual Product7%

Value For Money6%

Connectivity-Overall2%

Quality-Overall2%

Common questions

Is 220v surge protector profitable to sell on Amazon United States?: The niche generates $49K/yr across 42 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (49/100).
How competitive is the 220v surge protector niche?: 24 brands and 90 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in 220v surge protector?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.5%.
When does demand for 220v surge protector peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the 220v surge protector niche?: Listings span $11.28–$137.24; the average listing price is $33.56 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.