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21.5 Inch Monitor

Fail

Shoppers spend an estimated $73K a year here, so 21.5 Inch Monitor is a Fail.

Flapen Score
39
39 / 100
Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 43
Market size
$73K/yr24K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
68%top-5 click share · 17 brands · 63 sellers

Flapen Score

21.5 Inch Monitor against its category

The dotted line is the Electronics average. Past it, 21.5 Inch Monitor is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 21.5 Inch Monitor market on Amazon at a glance

Shoppers on Amazon United States searched for 21.5 Inch Monitor 24K times last year and spent an estimated $73K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb–Jul–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
3.8%
Market size, estimated
$73Ka year
Peak month
January3.1× the quietest month
Top search term
21.5 inch monitor13K searches a year

02 · Price

A sale here is worth $81.11.

Listings sell for $81.11 on average, from $53.19 to $153.64. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $81.11 that is $0 to $8K a year per listing.

Average price
$81.11inside the $15 to $100 sweet spot
Price range
$53.19–$153.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #234 within Monitors. It carries 1,650 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
3.2%
Average rank
#234in Monitors
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,650per listing
Listings tracked
20

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
28 months

Products

Top 21.5 Inch Monitor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

63

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

23%

  • Brand 133%
  • Brand 218%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

21.5 Inch Monitor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Jul, Dec · busiest ÷ quietest = 3.1×

Search terms

Top 21.5 Inch Monitor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 21.5 inch monitor13K/yr
  • 22 inch3K/yr
  • 22 inch monitor with speakers5K/yr
  • 21.5 monitor3K/yr

Reviews and returns

What reviews say buyers love and hate about 21.5 Inch Monitor

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
11%of negative reviews mention “Audio Quality”
2.9%of orders come back
“The sound is terrible”
A buyer, on “Audio Quality”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 21.5 Inch Monitor questions

Answered from the same tracked data.