20x80 Binoculars

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

12K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

3.2%

Market size, estimated

$50Ka year

Peak month

October1.8× the quietest month

Top search term

20x80 binoculars6K searches a year

Listings sell for $129.30 on average, from $31.97 to $341.33. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $129.30 that is $0 to $13K a year per listing.

Average price

$129.30above the $15 to $100 sweet spot

Price range

$31.97–$341.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100–250

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

7.1%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #176 within Binoculars & Scopes. It carries 1,884 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#176in Binoculars & Scopes

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,884per listing

Listings tracked

18

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months