20tb External Hard Drive

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

478K

Growth, 90 days vs prior 90

-19.1%

Conversion, latest week

1.3%

Market size, estimated

$2.6Ma year

Peak month

December2.3× the quietest month

Top search term

20tb hard drive136K searches a year

Listings sell for $436.75 on average, from $261.16 to $647.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $436.75 that is $109K to $218K a year per listing.

Average price

$436.75above the $15 to $100 sweet spot

Price range

$261.16–$647.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$109K–$218K

Returns

2.9%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #557 within Data Storage. It carries 54,705 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

73%

Out of stock, average day

4.0%

Average rank

#557in Data Storage

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

54,705per listing

Listings tracked

15

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

53 months