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2012 Macbook Pro Charger

Fail

An estimated 6.7% of orders come back, so 2012 Macbook Pro Charger is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$143K/yr66K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
73%top-5 click share · 12 brands · 15 sellers

Flapen Score

2012 Macbook Pro Charger against its category

The dotted line is the Electronics average. Past it, 2012 Macbook Pro Charger is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2012 Macbook Pro Charger market on Amazon at a glance

Shoppers on Amazon United States searched for 2012 Macbook Pro Charger 66K times last year and spent an estimated $143K. The top 5 brands take 83% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
10.5%
Market size, estimated
$143Ka year
Peak month
August1.6× the quietest month
Top search term
2012 macbook pro charger13K searches a year

02 · Price

A sale here is worth $20.46.

Listings sell for $20.46 on average, from $16.55 to $24.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $20.46 that is $5K to $10K a year per listing.

Average price
$20.46inside the $15 to $100 sweet spot
Price range
$16.55–$24.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #409 within Chargers & Adapters. It carries 1,331 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
23.9%
Average rank
#409in Chargers & Adapters
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,331per listing
Listings tracked
15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top 2012 Macbook Pro Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • Brand 127%
  • Brand 217%
  • Brand 316%
  • Brand 416%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

2012 Macbook Pro Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 2012 Macbook Pro Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2012 macbook pro charger13K/yr
  • a1278 charger8K/yr
  • macbook pro 2012 charger8K/yr
  • 2010 macbook pro charger6K/yr
  • old macbook pro charger5K/yr
  • 2011 macbook pro charger5K/yr
  • 2010 macbook charger4K/yr
  • macbook pro 2011 charger4K/yr
  • macbook pro a1278 charger4K/yr
  • macbook 2012 charger3K/yr

Reviews and returns

What reviews say buyers love and hate about 2012 Macbook Pro Charger

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Charging”
24%of negative reviews mention “Durability”
6.7%of orders come back
“Totally broken after few months”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 2012 Macbook Pro Charger questions

Answered from the same tracked data.