Is 20 outlet power strip profitable to sell on Amazon United States?

The niche generates $60K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (42/100).

How competitive is the 20 outlet power strip niche?

6 brands and 11 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in 20 outlet power strip?

Top complaints mined from reviews: Socket/Port/Plug, Durability, Charging. The return rate is 0.9%.

When does demand for 20 outlet power strip peak?

Demand peaks in Jul; the busiest month runs 2.5× the quietest.

What does it cost to enter the 20 outlet power strip niche?

Listings span $12.28–$40.96; the average listing price is $23.56 (sweet spot $15–$100). The average incumbent carries 5,569 reviews — the moat a new listing must climb.

20 outlet power strip

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.56

avg listing price — sweet spot $15–$100

Price range

Great$12.28–$40.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,569.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$60K

$60K/yr · 43K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 20 outlet power strip is a $60K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

20 outlet power strip market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $94K–$118K; units × avg price
Conversion rate: 5.9%
Avg BSR: #328
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.3%
Avg brand age: 49 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

SUPERDANNY80%
oviitech11%
Solidock3%
QINLIANF3%
Generic2%
Amazon Basics2%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — +10.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.5×

Open Trend

Top 20 outlet power strip search terms

superdanny power strip13K/yr +9.9%5.5% conv.
superdanny8K/yr +9.5%4.2% conv.
20 outlet power strip6K/yr +32.4%5.2% conv.
super danny power strip surge protector6K/yr +10.2%9.2% conv.
super danny5K/yr +12.7%4.7% conv.
24 outlet power strip5K/yr -13.7%3.1% conv.
superdanny power strip with usb441/yr -17.1%5.2% conv.

All search terms

Top 20 outlet power strip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Power Strip SUPERDANNY Surge Protector with 22 AC Outlets and 6 USB Charging Ports 1875W/15A 2100 Joules 6.5Ft Flat Plug Heavy Duty Extension Cord for Home Office Dorm Gaming Room Black

SUPERDANNY$26.234.8★12,403 rev

10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials

SUPERDANNY$12.394.8★6,260 rev

24 Outlets Long Power Strip Heavy Duty Metal Socket Power Strip Aluminum with 15-Foot Extension Power Cord ETL Certified

oviitech$35.954.6★994 rev

Power Strip SUPERDANNY Surge Protector with 22 AC Outlets 2 USB-C and 4 USB Ports 1875W/15A 2100J 6.5Ft Extension Cord Surge Protector Power Strip with Wall Mount Holes for Home Office Dorm

SUPERDANNY$23.004.9★741 rev

20 Outlet Heavy Duty Metal Socket Power Strip 15-Foot Long Extension Cord with Circuit Breaker. Mounting Brackets Included Workshop/Industrial use ETL Certified

oviitech$40.964.7★562 rev

Newest

by launch date

SUPERDANNY Flat Plug Power Strip Surge Protector 10 Ft Long Flat Extension Cord with 4 Outlets & 4 USB (2 USB-C) Charging Station for Home Office College Dorm Room Essentials Travel White

SUPERDANNY$17.9813,876 rev

7mo ago

10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials

SUPERDANNY$12.658,298 rev

9mo ago

Solidock 20AC Power Strip with USB Ports Heavy Duty Surge Protector Power Strip 15 Amp 6Ft Extension Cord with Multiple Outlets

Solidock$20.08386 rev

10mo ago

24 Outlets Surge Protector Power Strip - 5 Feet Flat Plug Extension Cord with 24 Widely Outlets and 4 USB Ports 2 USB C Ports Portable Outlet Extender Wall Mountable for Home Office Dorm Room Black

Generic$26.6249 rev

1y ago

10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials

SUPERDANNY$12.396,260 rev

1y ago

What buyers say about 20 outlet power strip

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“The quality seems to be solid, as well”

Socket/Port/Plug15%

“USB ports handy”

Advertised Vs Actual Product14%

“As expected”

Value For Money9%

“Awesome for the price”

Charging7%

“Charges fast”

Ease Of Use6%

“Very handy”

Size-Overall4%

“Perfect size and fit for traveling”

Design-Overall4%

“It's well made”

Portability3%

“Great for travel”

Add-Ons/Attachments3%

“Excellent extension option”

What buyers complain about

Socket/Port/Plug12%

“The USB ports only work some times”

Durability11%

“Doesn't last”

Charging10%

“Everything seems to charge slow on this”

Functionality-Overall9%

“Doesnt work so well”

Quality-Overall9%

“Low profile quality, plus”

Size-Overall4%

“Extra long”

Noise Level4%

“Makes faint beeping noise”

Heating3%

“The USB-C tip overheated, melted, and left a burn mark on my carpet”

Value For Money3%

“$1500 down the drain because this product faild”

Material Quality2%

“Bad cheap material”

Top return reasons

Size-Overall23%

Socket/Port/Plug10%

Add-Ons/Attachments9%

Functionality-Overall9%

Value For Money9%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Charging5%

Certifications3%

Quality-Overall2%

Common questions

Is 20 outlet power strip profitable to sell on Amazon United States?: The niche generates $60K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (42/100).
How competitive is the 20 outlet power strip niche?: 6 brands and 11 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in 20 outlet power strip?: Top complaints mined from reviews: Socket/Port/Plug, Durability, Charging. The return rate is 0.9%.
When does demand for 20 outlet power strip peak?: Demand peaks in Jul; the busiest month runs 2.5× the quietest.
What does it cost to enter the 20 outlet power strip niche?: Listings span $12.28–$40.96; the average listing price is $23.56 (sweet spot $15–$100). The average incumbent carries 5,569 reviews — the moat a new listing must climb.