20 Amp Surge Protector

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $511K a year.

Searches, last 12 months

399K

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

4.3%

Market size, estimated

$511Ka year

Peak month

January2.1× the quietest month

Top search term

20 amp power strip73K searches a year

Listings sell for $29.67 on average, from $11.03 to $94.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $29.67 that is $7K to $15K a year per listing.

Average price

$29.67inside the $15 to $100 sweet spot

Price range

$11.03–$94.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$7K–$15K

Returns

1.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #308 within Accessories & Supplies. It carries 1,601 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#308in Accessories & Supplies

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

1,601per listing

Listings tracked

51

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

57 months