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20 Amp Cord Reel

Fail

The top 5 brands take 98% of clicks, so 20 Amp Cord Reel is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$65K/yr8K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
52%top-5 click share · 6 brands · 24 sellers

Flapen Score

20 Amp Cord Reel against its category

The dotted line is the Electronics average. Past it, 20 Amp Cord Reel is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20 Amp Cord Reel market on Amazon at a glance

Shoppers on Amazon United States searched for 20 Amp Cord Reel 8K times last year and spent an estimated $65K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
5.8%
Market size, estimated
$65Ka year
Peak month
December1.6× the quietest month
Top search term
retractable extension cord 12awg4K searches a year

02 · Price

A sale here is worth $137.51.

Listings sell for $137.51 on average, from $73.58 to $595.99. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $137.51 that is $0 to $14K a year per listing.

Average price
$137.51above the $15 to $100 sweet spot
Price range
$73.58–$595.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #511 within Accessories & Supplies. It carries 349 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
85%
Out of stock, average day
3.1%
Average rank
#511in Accessories & Supplies
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
349per listing
Listings tracked
20

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
69 months

Products

Top 20 Amp Cord Reel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

24

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 222%
  • Brand 317%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

20 Amp Cord Reel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about 20 Amp Cord Reel

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“I expected much better quality hardware”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 20 Amp Cord Reel questions

Answered from the same tracked data.