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2 Ring Doorbell Camera Set

Fail

Shoppers spend an estimated $40K a year here, so 2 Ring Doorbell Camera Set is a Fail.

Flapen Score
36
36 / 100
Ranks 6,374 of 8,347 Electronics niches · −7 vs the category median of 43
Market size
$40K/yr43K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
71%top-5 click share · 9 brands · 29 sellers

Flapen Score

2 Ring Doorbell Camera Set against its category

The dotted line is the Electronics average. Past it, 2 Ring Doorbell Camera Set is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2 Ring Doorbell Camera Set market on Amazon at a glance

Shoppers on Amazon United States searched for 2 Ring Doorbell Camera Set 43K times last year and spent an estimated $40K. The top 5 brands take 89% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
2.1%
Market size, estimated
$40Ka year
Top search term
ring doorbell 2 pack26K searches a year

02 · Price

A sale here is worth $44.21.

Listings sell for $44.21 on average, from $10.29 to $72.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $44.21 that is $0 to $4K a year per listing.

Average price
$44.21inside the $15 to $100 sweet spot
Price range
$10.29–$72.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #35 within Security & Surveillance. It carries 8,787 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#35in Security & Surveillance
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
8,787per listing
Listings tracked
14

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top 2 Ring Doorbell Camera Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

29

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

7%

  • Brand 148%
  • Brand 221%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

2 Ring Doorbell Camera Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26Prime Day '26JanFebMarAprMayJunJul

Peak months: Mar, Jun · busiest ÷ quietest = 2.9× · 7 of 12 months tracked

Search terms

Top 2 Ring Doorbell Camera Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ring doorbell 2 pack26K/yr
  • 2 ring doorbell camera set7K/yr
  • ring doorbell wireless 2 pack5K/yr
  • ring doorbell camera wireless set 2 pack5K/yr

Reviews and returns

What reviews say buyers love and hate about 2 Ring Doorbell Camera Set

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
12%of negative reviews mention “Charging”
4.6%of orders come back
“Won't charge”
A buyer, on “Charging”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 2 Ring Doorbell Camera Set questions

Answered from the same tracked data.