- Flapen Score
- 40 / 100Ranks 5,198 of 8,347 Electronics niches · −3 vs the category median of 4340
- Market size
- $1.7M/yr474K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 54%top-5 click share · 1 brands · 130 sellers
Flapen Score
2 in 1 against its category
The dotted line is the Electronics average. Past it, 2 in 1 is stronger. Inside it, weaker.
Market
The 2 in 1 market on Amazon at a glance
Shoppers on Amazon United States searched for 2 in 1 474K times last year and spent an estimated $1.7M. One brand takes every click. Demand peaks in Jul–Aug. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.
- Searches, last 12 months
- 474K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $1.7Ma year
- Peak month
- July2.2× the quietest month
- Top search term
- samsung chromebook121K searches a year
02 · Price
A sale here is worth $602.38.
Listings sell for $602.38 on average, from $80.84 to $1627.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $602.38 that is $60K to $151K a year per listing.
- Average price
- $602.38above the $15 to $100 sweet spot
- Price range
- $80.84–$1627.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $60K–$151K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #1,544 within Computers & Tablets. It carries 598 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 46%
- Out of stock, average day
- 6.4%
- Average rank
- #1,544in Computers & Tablets
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 598per listing
- Listings tracked
- 28
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top 2 in 1 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
130
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 91%
Open market
0%
- Brand 1100%
Demand
2 in 1 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Search terms
Top 2 in 1 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- samsung chromebook121K/yr
- galaxy book68K/yr
- samsung book28K/yr
- samsung galaxy book 432K/yr
- samsung galaxy chromebook plus26K/yr
- galaxy book 429K/yr
- samsung chromebook laptop15K/yr
- samsung galaxy chromebook15K/yr
- samsung book 416K/yr
- chromebook samsung15K/yr
Reviews and returns
What reviews say buyers love and hate about 2 in 1
We read the reviews and the return reasons for every product selling here.
“Didn't last :”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 2 in 1 questions
Answered from the same tracked data.









