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2 in 1

Fail

The top 5 brands take 100% of clicks, so 2 in 1 is a Fail.

Flapen Score
40
40 / 100
Ranks 5,198 of 8,347 Electronics niches · −3 vs the category median of 43
Market size
$1.7M/yr474K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
54%top-5 click share · 1 brands · 130 sellers

Flapen Score

2 in 1 against its category

The dotted line is the Electronics average. Past it, 2 in 1 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2 in 1 market on Amazon at a glance

Shoppers on Amazon United States searched for 2 in 1 474K times last year and spent an estimated $1.7M. One brand takes every click. Demand peaks in Jul–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
474K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
0.6%
Market size, estimated
$1.7Ma year
Peak month
July2.2× the quietest month
Top search term
samsung chromebook121K searches a year

02 · Price

A sale here is worth $602.38.

Listings sell for $602.38 on average, from $80.84 to $1627.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $602.38 that is $60K to $151K a year per listing.

Average price
$602.38above the $15 to $100 sweet spot
Price range
$80.84–$1627.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$60K–$151K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #1,544 within Computers & Tablets. It carries 598 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
46%
Out of stock, average day
6.4%
Average rank
#1,544in Computers & Tablets
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
598per listing
Listings tracked
28

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
27 months

Products

Top 2 in 1 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

130

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

0%

  • Brand 1100%

Demand

2 in 1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top 2 in 1 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung chromebook121K/yr
  • galaxy book68K/yr
  • samsung book28K/yr
  • samsung galaxy book 432K/yr
  • samsung galaxy chromebook plus26K/yr
  • galaxy book 429K/yr
  • samsung chromebook laptop15K/yr
  • samsung galaxy chromebook15K/yr
  • samsung book 416K/yr
  • chromebook samsung15K/yr

Reviews and returns

What reviews say buyers love and hate about 2 in 1

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
13%of negative reviews mention “Durability”
4.1%of orders come back
“Didn't last :”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 2 in 1 questions

Answered from the same tracked data.