2.5 Inch Hard Drive

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

436K

Growth, 90 days vs prior 90

-24.9%

Conversion, latest week

1.5%

Market size, estimated

$1.3Ma year

Peak month

May2.2× the quietest month

Top search term

wd red132K searches a year

Listings sell for $199.20 on average, from $67.10 to $384.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $199.20 that is $50K to $100K a year per listing.

Average price

$199.20above the $15 to $100 sweet spot

Price range

$67.10–$384.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$50K–$100K

Returns

3.2%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #288 within Data Storage. It carries 4,931 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

67%

Out of stock, average day

0.0%

Average rank

#288in Data Storage

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

4,931per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months