- Flapen Score
- 42 / 100Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 4342
- Market size
- $204K/yr139K searches / yr
- 90-day growth
- -17.8%search demand this quarter
- Competition
- 40%top-5 click share · 10 brands · 271 sellers
Flapen Score
2.5 against its category
The dotted line is the Electronics average. Past it, 2.5 is stronger. Inside it, weaker.
Market
The 2.5 market on Amazon at a glance
Shoppers on Amazon United States searched for 2.5 139K times last year and spent an estimated $204K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Mar–May. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -17.8%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $204Ka year
- Peak month
- February2.4× the quietest month
- Top search term
- 2.5 sata15K searches a year
02 · Price
A sale here is worth $87.06.
Listings sell for $87.06 on average, from $27.33 to $189.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $87.06 that is $0 to $9K a year per listing.
- Average price
- $87.06inside the $15 to $100 sweet spot
- Price range
- $27.33–$189.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #622 within Data Storage. It carries 7,226 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 65%
- Out of stock, average day
- 2.2%
- Average rank
- #622in Data Storage
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 7,226per listing
- Listings tracked
- 43
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top 2.5 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
271
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
40%
Top 20: 78%
Open market
3%
- Brand 147%
- Brand 225%
- Brand 315%
- Brand 45%
- Brand 52%
- Brand 61%
- Open — no brand owns it (4 brands, 3%)
Demand
2.5 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, May · busiest ÷ quietest = 2.4×
Search terms
Top 2.5 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 2.5 sata15K/yr
- 2tb 2.5 hdd10K/yr
- 1tb 2.5 hdd9K/yr
- 1tb hdd 2.510K/yr
- 4tb 2.5 hdd10K/yr
- 2tb hdd 2.59K/yr
- 1tb 2.5 hard drive6K/yr
- 2tb 2.5 hard drive9K/yr
- 4tb 2.57K/yr
- 2.5 hdd surveillance6K/yr
Reviews and returns
What reviews say buyers love and hate about 2.5
We read the reviews and the return reasons for every product selling here.
“Failed in less than 3 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 2.5 questions
Answered from the same tracked data.









