18tb External Hard Drive

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

385K

Growth, 90 days vs prior 90

-20.4%

Conversion, latest week

1.0%

Market size, estimated

$1.8Ma year

Peak month

November2.3× the quietest month

Top search term

20tb hard drive136K searches a year

Listings sell for $445.72 on average, from $168.16 to $647.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $445.72 that is $45K to $111K a year per listing.

Average price

$445.72above the $15 to $100 sweet spot

Price range

$168.16–$647.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$45K–$111K

Returns

3.1%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #847 within Data Storage. It carries 24,168 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

68%

Out of stock, average day

7.1%

Average rank

#847in Data Storage

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

24,168per listing

Listings tracked

22

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

54 months