Skip to content

16tb Hard Drive

Fail

The top 5 brands take 100% of clicks, so 16tb Hard Drive is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$2.1M/yr514K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
46%top-5 click share · 5 brands · 153 sellers

Flapen Score

16tb Hard Drive against its category

The dotted line is the Electronics average. Past it, 16tb Hard Drive is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16tb Hard Drive market on Amazon at a glance

Shoppers on Amazon United States searched for 16tb Hard Drive 514K times last year and spent an estimated $2.1M. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 514K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
514K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
1.2%
Market size, estimated
$2.1Ma year
Peak month
March1.8× the quietest month
Top search term
16tb hard drive148K searches a year

02 · Price

A sale here is worth $333.27.

Listings sell for $333.27 on average, from $168.16 to $650.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $333.27 that is $83K to $167K a year per listing.

Average price
$333.27above the $15 to $100 sweet spot
Price range
$168.16–$650.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$83K–$167K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #409 within Data Storage. It carries 13,793 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
2.1%
Average rank
#409in Data Storage
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
13,793per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top 16tb Hard Drive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

153

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

0%

  • Brand 146%
  • Brand 236%
  • Brand 39%
  • Brand 48%
  • Brand 51%

Demand

16tb Hard Drive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Search terms

Top 16tb Hard Drive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16tb hard drive148K/yr
  • wd red pro80K/yr
  • 16 tb hard drive56K/yr
  • 16tb hdd43K/yr
  • 16tb36K/yr
  • 16tb surveillance hard drive20K/yr
  • hdd 16tb18K/yr
  • western digital red pro18K/yr
  • 16tb nas hard drive10K/yr
  • seagate ironwolf pro 16tb10K/yr

Reviews and returns

What reviews say buyers love and hate about 16tb Hard Drive

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Storage Capacity”
23%of negative reviews mention “Durability”
3.3%of orders come back
“breaks”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 16tb Hard Drive questions

Answered from the same tracked data.