15.6 Laptop Case Hard Shell

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

123K

Growth, 90 days vs prior 90

-35.8%

Conversion, latest week

0.7%

Market size, estimated

$24Ka year

Peak month

August3.1× the quietest month

Top search term

hp 15.6 laptop case hard shell30K searches a year

Listings sell for $26.60 on average, from $6.09 to $95.94. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $26.60 that is $0 to $3K a year per listing.

Average price

$26.60inside the $15 to $100 sweet spot

Price range

$6.09–$95.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.5%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #226 within Bags, Cases & Sleeves. It carries 3,860 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

98%

Out of stock, average day

5.6%

Average rank

#226in Bags, Cases & Sleeves

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,860per listing

Listings tracked

40

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months