12x50 Binoculars

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months

33K

Growth, 90 days vs prior 90

+10.3%

Conversion, latest week

2.3%

Market size, estimated

$246Ka year

Peak month

July14.8× the quietest month

Top search term

vortex binoculars 12x5012K searches a year

Listings sell for $323.14 on average, from $118.01 to $1042.23. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $323.14 that is $0 to $32K a year per listing.

Average price

$323.14above the $15 to $100 sweet spot

Price range

$118.01–$1042.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$32K

Returns

2.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Binoculars & Scopes. It carries 1,455 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

78%

Out of stock, average day

0.0%

Average rank

#140in Binoculars & Scopes

Average rating

4.79 starsAmazon United States average 4.42 stars

Average reviews

1,455per listing

Listings tracked

9

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months