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12tb Surveillance Hard Drive

Fail

The top 5 brands take 100% of clicks, so 12tb Surveillance Hard Drive is a Fail.

Flapen Score
35
35 / 100
Ranks 6,625 of 8,347 Electronics niches · −8 vs the category median of 43
Market size
$152K/yr9K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
80%top-5 click share · 4 brands · 72 sellers

Flapen Score

12tb Surveillance Hard Drive against its category

The dotted line is the Electronics average. Past it, 12tb Surveillance Hard Drive is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12tb Surveillance Hard Drive market on Amazon at a glance

Shoppers on Amazon United States searched for 12tb Surveillance Hard Drive 9K times last year and spent an estimated $152K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
5.1%
Market size, estimated
$152Ka year
Top search term
12tb surveillance hard drive6K searches a year

02 · Price

A sale here is worth $315.15.

Listings sell for $315.15 on average, from $205.47 to $476.29. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $315.15 that is $0 to $32K a year per listing.

Average price
$315.15above the $15 to $100 sweet spot
Price range
$205.47–$476.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$32K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #918 within Internal Components. It carries 1,520 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
58%
Out of stock, average day
15.4%
Average rank
#918in Internal Components
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,520per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top 12tb Surveillance Hard Drive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 224%
  • Brand 317%
  • Brand 43%

Demand

12tb Surveillance Hard Drive search demand

Weekly searches over the year. Pick a range.

300200Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about 12tb Surveillance Hard Drive

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Functionality-Overall”
31%of negative reviews mention “Durability”
3.3%of orders come back
“Crashed after a few months of use”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 12tb Surveillance Hard Drive questions

Answered from the same tracked data.