12tb Hard Drive

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

571K

Growth, 90 days vs prior 90

-24.8%

Conversion, latest week

1.6%

Market size, estimated

$2.6Ma year

Peak month

November2.0× the quietest month

Top search term

12tb hard drive136K searches a year

Listings sell for $287.96 on average, from $139.86 to $577.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $287.96 that is $144K to $216K a year per listing.

Average price

$287.96above the $15 to $100 sweet spot

Price range

$139.86–$577.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$144K–$216K

Returns

3.3%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #365 within Data Storage. It carries 11,924 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

89%

Out of stock, average day

0.4%

Average rank

#365in Data Storage

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

11,924per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months