12tb External Hard Drive

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months

59K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

1.1%

Market size, estimated

$179Ka year

Peak month

February9.2× the quietest month

Top search term

12tb external hard drive29K searches a year

Listings sell for $286.50 on average, from $177.22 to $391.25. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $286.50 that is $0 to $29K a year per listing.

Average price

$286.50above the $15 to $100 sweet spot

Price range

$177.22–$391.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$29K

Returns

2.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #147 within Data Storage. It carries 54,356 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

87%

Out of stock, average day

2.6%

Average rank

#147in Data Storage

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

54,356per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months