Is 12mm 0.47 laminated white tape brother p-touch profitable to sell on Amazon United States?

The niche generates $146K/yr across 16 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the 12mm 0.47 laminated white tape brother p-touch niche?

13 brands and 30 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in 12mm 0.47 laminated white tape brother p-touch?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Jamming/Clogging. The return rate is 0.7%.

When does demand for 12mm 0.47 laminated white tape brother p-touch peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the 12mm 0.47 laminated white tape brother p-touch niche?

Listings span $5.92–$40.83; the average listing price is $17.41 (sweet spot $15–$100). The average incumbent carries 4,372 reviews — the moat a new listing must climb.

12mm 0.47 laminated white tape brother p-touch

Worth a look

Shows low returns (0.7%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.41

avg listing price — sweet spot $15–$100

Price range

Good$5.92–$40.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.1%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$146K

$146K/yr · 73K searches

Review moat

Bad4,371.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, 12mm 0.47 laminated white tape brother p-touch is a $146K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

12mm 0.47 laminated white tape brother p-touch market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $218K–$261K; units × avg price
Conversion rate: 11.5%
Avg BSR: #108
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 9.2%
Avg brand age: 28 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

23%

BOYEEZON25%
Brother17%
MarkDomain14%
SUBLIMAKER8%
Nicelabels7%
Timorn6%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +9.1% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top 12mm 0.47 laminated white tape brother p-touch search terms

12mm 0.47 laminated white tape brother p-touch46K/yr +23.2%5.3% conv.
brother p-touch label tape 12mm .47 white15K/yr -32.9%9.7% conv.
mark domain laminated white .477K/yr -20.1%16.8% conv.
brother p touch label tape 12mm 0.47 white5K/yr -12.2%10.1% conv.
markdomain label maker tape replacement for brother tze-231 tz-231255/yr -8.5%16.3% conv.

All search terms

Top 12mm 0.47 laminated white tape brother p-touch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TZe-231 Replacement for Brother Label Maker Tape 12mm 0.47 Laminated White TZe 231 TZ Tape 1/2 Compatible with Brother P-Touch Label Tape PT-D210 D220 H110 D400 D410 D610BT Black on White 6-Pack

BOYEEZON$17.284.7★866 rev

MarkDomain Laminated 0.47 White Label Tape Replacement for TZe-231 Brother Label Maker Tape 12mm 0.47 TZe TZ Tape Compatible with Brother P-Touch PT-D210 PT-H110 PT-D220 PT-1880 6-Pack

MarkDomain$17.744.7★33 rev

Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft

Brother$27.154.8★22,560 rev

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)

SUBLIMAKER$18.264.8★275 rev

Nicelabels 12mm 0.47 White Tape Brother P-Touch TZe-231 Replacement

Nicelabels$5.924.3★175 rev

Newest

by launch date

6-Pack TZe-231 TZ Tape 12mm 0.47 Laminated White P Touch Label Compatible for Brother P Touch Label Maker Tape for PTouch Label Maker PTD210 H110 D220 D600 D400 D410 2040 Black on White

Pristar$17.4243 rev

5mo ago

5-Pack TZe-231 TZe231 Label Tape Compatible for Brother Label Maker Tape 12mm 0.47 White 1/2 Inch Work for P Touch PTD220 PT-D200 PT-D210 PTH100 PT-D400 PTD600 Label Maker Black on White

Matoburr$16.1039 rev

5mo ago

5-Pack TZe-231 TZ 12mm 0.47 Laminated White Compatible for Brother TZe231 TZ-231 TZe-231 1/2 Inch Label Tape Refills for P Touch Label Maker PT-D220 H100 D210 D400 D410 D600 PTD610BT Black on White

CocoKitch$16.1924 rev

6mo ago

4pack TZe-231 Label Maker Tape 12mm 0.47 Laminated White Replacement for Brother P Touch Label Tape TZe231 TZe TZ Tape Compatible with PT-D210 D220 H110 D200 D400 D410 D610BT 12mm x 8m

nerxoran$9.9944 rev

6mo ago

MarkDomain Laminated 0.47 White Label Tape Replacement for TZe-231 Brother Label Maker Tape 12mm 0.47 TZe TZ Tape Compatible with Brother P-Touch PT-D210 PT-H110 PT-D220 PT-1880 6-Pack

MarkDomain$17.7433 rev

7mo ago

What buyers say about 12mm 0.47 laminated white tape brother p-touch

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Decent price”

Quality-Overall19%

“For the price and the quality, this is definitely a solid choice”

Size-Overall10%

“Fits fine”

Advertised Vs Actual Product9%

“As described”

Adhesion/Stickiness9%

“The adhesive is strong”

Efficiency6%

“Works perfect in my machine”

Ease Of Use5%

“EASY TO USE”

Compatibility-Overall4%

“It was compatible”

Print Quality4%

“Excellent print quality”

Durability3%

“they still look brand new”

What buyers complain about

Adhesion/Stickiness13%

“Adhesion is pretty bad”

Ease Of Use12%

“it's not very handy to do anyways”

Jamming/Clogging9%

“they just jam in the labeler”

Functionality-Overall5%

“Did not work”

Print Quality5%

“kept coming apart and not printing”

Quality-Overall5%

“It definitely isn't the name brand quality”

Advertised Vs Actual Product5%

“even though description said it would”

Compatibility-Overall4%

“no fit to my printer”

Value For Money3%

“Works great, don't buy the cheap ones”

Durability3%

“Broke after first use”

Top return reasons

Size-Overall46%

Advertised Vs Actual Product13%

Compatibility-Overall11%

Adhesion/Stickiness6%

Functionality-Overall4%

Defective Material/Parts3%