Is 12mm 0.47 laminated white tape profitable to sell on Amazon United States?

The niche generates $128K/yr across 31 tracked products. 8 of 13 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the 12mm 0.47 laminated white tape niche?

13 brands and 88 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in 12mm 0.47 laminated white tape?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Jamming/Clogging. The return rate is 0.6%.

When does demand for 12mm 0.47 laminated white tape peak?

Demand peaks in May; the busiest month runs 2.1× the quietest.

What does it cost to enter the 12mm 0.47 laminated white tape niche?

Listings span $5.92–$142.92; the average listing price is $27.45 (sweet spot $15–$100). The average incumbent carries 3,863 reviews — the moat a new listing must climb.

12mm 0.47 laminated white tape

Worth a look

Shows low returns (0.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$27.45

avg listing price — sweet spot $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.92–$142.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$128K

$128K/yr · 37K searches

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,863.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, 12mm 0.47 laminated white tape is a $128K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

12mm 0.47 laminated white tape market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $165K–$220K; units × avg price
Conversion rate: 12.7%
Avg BSR: #273
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 9.7%
Avg brand age: 29 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

Brother68%
SUBLIMAKER6%
GHUQ5%
Pristar5%
Unismar4%
BEYONDTEK4%
Open — no brand owns it (7 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +3.0% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.1×

Open Trend

Top 12mm 0.47 laminated white tape search terms

tze-2312pk18K/yr +2.2%7.1% conv.
12mm 0.47 laminated white tape5K/yr +15.8%5.6% conv.
brother tze-231 12mm 0.47 black ink on white tape3K/yr +18.2%8.8% conv.
tze2312pk5K/yr -10.3%15.6% conv.
tze-2312pk black print on white tape 1/22K/yr -1.3%24.0% conv.
brother tze2313K/yr -14.5%15.4% conv.

All search terms

Top 12mm 0.47 laminated white tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brother Genuine P-Touch TZe-231 2 Pack Tape (TZE2312PK) (0.47) x 26.2 ft. (8m) Laminated P-Touch Tape Black on White (Pack of 2)

Brother$25.434.8★22,560 rev

Brother TZe Tape Black on White for PT200 1/2 26 2 Pack TZE2312PK

Brother$28.154.9★20 rev

Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft

Brother$27.154.8★22,560 rev

Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack

GHUQ$9.984.8★40 rev

Brother P-Touch TZE2312PK Tze Standard Adhesive 0.47 in. x 26.2 ft. Laminated Labeling Tapes - Black On White (2/Pack)

Brother$27.425.0★4 rev

Newest

by launch date

TZe-2312PK TZe231 Label Tape Compatible for Brother Label Maker Tape TZ Tape 12mm 0.47 White 1/2 Inch Work for P Touch PTD220 PT-D200 PT-D210 PTH100 PT-D400 PTD600 Label Maker Black on White

Matoburr$9.8039 rev

1mo ago

Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack

GHUQ$9.9840 rev

3mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)

SUBLIMAKER$14.6047 rev

4mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)

SUBLIMAKER$18.2752 rev

4mo ago

4-Pack TZe TZ Tape 12mm 0.47 Laminated White Compatible for Brother TZe-231 TZe231 TZ-231 Label Tape Refills for P Touch Label Maker PT-D220 PT-D210 H110 PTH100 PTD210 D410 D400 1/2 x 26.2 ft

Pristar$15.491,873 rev

4mo ago

What buyers say about 12mm 0.47 laminated white tape

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Decent price”

Quality-Overall19%

“High Quality, Arrives Quickly”

Adhesion/Stickiness10%

“stick really well”

Size-Overall10%

“Fits fine”

Advertised Vs Actual Product8%

“Exactly as described”

Print Quality5%

“The print quality is excellent with crisp”

Efficiency5%

“Works perfect in my machine”

Compatibility-Overall5%

“It was compatible”

Ease Of Use4%

“EASY TO USE”

Durability4%

“they still look brand new”

What buyers complain about

Adhesion/Stickiness15%

“Adhesion is pretty bad”

Ease Of Use8%

“they are harder to peel”

Jamming/Clogging7%

“It jammed the printer”

Functionality-Overall6%

“Did not work”

Quality-Overall4%

“Junk”

Value For Money4%

“They are expensive for what they are”

Advertised Vs Actual Product4%

“even though description said it would”

Print Quality3%

“kept coming apart and not printing”

Durability3%

“Broke after first use”

Compatibility-Overall3%

“no fit to my printer”

Top return reasons

Size-Overall45%

Advertised Vs Actual Product14%

Compatibility-Overall11%

Adhesion/Stickiness6%

Functionality-Overall4%

Value For Money4%

Defective Material/Parts4%

Color3%

Print Quality2%

Jamming/Clogging2%

Common questions

Is 12mm 0.47 laminated white tape profitable to sell on Amazon United States?: The niche generates $128K/yr across 31 tracked products. 8 of 13 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the 12mm 0.47 laminated white tape niche?: 13 brands and 88 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in 12mm 0.47 laminated white tape?: Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Jamming/Clogging. The return rate is 0.6%.
When does demand for 12mm 0.47 laminated white tape peak?: Demand peaks in May; the busiest month runs 2.1× the quietest.
What does it cost to enter the 12mm 0.47 laminated white tape niche?: Listings span $5.92–$142.92; the average listing price is $27.45 (sweet spot $15–$100). The average incumbent carries 3,863 reviews — the moat a new listing must climb.

12mm 0.47 laminated white tape

12mm 0.47 laminated white tape market data

Competition & brand share

Demand & seasonality

Top 12mm 0.47 laminated white tape search terms

Top 12mm 0.47 laminated white tape products on Amazon

Top sellers

Newest

Trending

What buyers say about 12mm 0.47 laminated white tape

What buyers love

What buyers complain about

Top return reasons

Common questions

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