Is 120v power cord profitable to sell on Amazon United States?

The niche generates $169K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.7%. Flapen's verdict: Skip it (40/100).

How competitive is the 120v power cord niche?

5 brands and 35 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in 120v power cord?

Top complaints mined from reviews: Size-Overall, Charging, Connectivity-Overall. The return rate is 1.4%.

When does demand for 120v power cord peak?

Demand peaks in Jun–Jul; the busiest month runs 3.3× the quietest.

What does it cost to enter the 120v power cord niche?

Listings span $5.01–$10.16; the average listing price is $7.11 (sweet spot $15–$100). The average incumbent carries 18,632 reviews — the moat a new listing must climb.

120v power cord

Skip it

Prices mostly outside the sweet spot ($5.01–$10.16) — this niche doesn't clear our bar today.

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Growth

Okay+16.7%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay$169K

$169K/yr · 229K searches

Avg price

Bad$7.11

avg listing price — sweet spot $15–$100

Competition

Bad79%

top-5 click share — a locked-up shelf

Review moat

Bad18,632.45

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Price range

Bad$5.01–$10.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, 120v power cord is a $169K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 40/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

120v power cord market data

Units sold / yr: 25K–30K; avg 3,000–4,000/product
Revenue / yr: $178K–$213K; units × avg price
Conversion rate: 10.4%
Avg BSR: #103
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

82%

Top 20: 82%

Top-5 click share

79%

Top 20: 100%

Open market

Amazon Basics41%
Vockjour25%
--18%
StarTech.com11%
LORDTRONICS3%
C2G2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.7% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 3.3×

Open Trend

Top 120v power cord search terms

iec c13 power cord44K/yr +52.9%12.6% conv.
dell monitor power cord46K/yr +21.5%11.8% conv.
audio & video power cables19K/yr -20.1%0.6% conv.
10a 125v power cord15K/yr +2.5%6.1% conv.
iec c139K/yr +36.3%7.8% conv.
speaker power cord12K/yr +14.6%4.0% conv.
power cord for monitor9K/yr +4.3%9.4% conv.
c14 power cord9K/yr -8.3%3.2% conv.
nema 5-15p to iec c13 power cord4K/yr +84.5%9.8% conv.
computer plug8K/yr -2.9%6.3% conv.

All search terms

Top 120v power cord products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Power Cord 5ft(1.5m) 10 Amps 125 Volts 18AWG 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More-ETL Listed

Vockjour$5.954.8★319 rev

Standard 5ft (1.5m) 10 Amps 125 Volts Black 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More

--$6.374.7★7,840 rev

Amazon Basics PC Power Cable 6 feet AC Power Cord for Monitor Computer TV 3 Prong 18 AWG 125 Volts NEMA 5-15P to IEC320C13 UL Listed Black

Amazon Basics$5.804.8★39,919 rev

StarTech.com 10ft (3m) Computer Power Cord NEMA 5-15P to C13 10A 125V 18AWG Black Replacement AC Power Cord Printer PC Power Supply Cable Monitor Power Cable - UL Listed (PXT101 10)

StarTech.com$8.764.8★14,685 rev

Amazon Basics Universal PC Power Cable 25 Feet NEMA 5-15P to IEC320C13 3 Prong Plug 18 AWG 125 Volts UL Listed Black

Amazon Basics$10.164.8★39,919 rev

Newest

by launch date

Power Cord 5ft(1.5m) 10 Amps 125 Volts 18AWG 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More-ETL Listed

Vockjour$5.95319 rev

9mo ago

Vockjour 3 Prong AC Power Cord Cable 6ft 10 Amps 125 Volts 18AWG NEMA 5-15P to C13 Black PC Power Cable for TV Computer Monitor Printer PlayStation HP Dell Lenovo Apple Asus-ETL Listed

Vockjour$6.00236 rev

11mo ago

3 Prong Power Cord 15ft Long C13 Universal AC Electric Cable Replacement for Computer Monitor Printer Desktop PC PSU Power Supply

LORDTRONICS$7.957,840 rev

1y ago

3 Prong AC Power Cord 10ft Long Standard | 125V-250V | for Computer Monitor TV Printer Power Supply PSU Electric Cable Replacement Power Cord

LORDTRONICS$7.117,840 rev

1y ago

Standard 5ft (1.5m) 10 Amps 125 Volts Black 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More

--$6.377,840 rev

4y ago

What buyers say about 120v power cord

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product29%

“Exactly as advertised”

Quality-Overall18%

“Seems to be a solid quality”

Value For Money10%

“Good value for money”

Size-Overall8%

“Exact fit”

Compatibility-Overall7%

“compatibility with a wide range of devices”

Socket/Port/Plug5%

“Nice power cord for the money”

Durability3%

“durable,”

Connectivity-Overall2%

“I am now well connected”

Flexibility2%

“The cord remained flexible when coiled for storage”

Strength2%

“Not too stiff like some are”

What buyers complain about

Size-Overall23%

“Might look like it wont fit”

Charging8%

“Sometimes you need a little extra help to get charged up”

Connectivity-Overall8%

“It would not stay connected for the life of me”

Functionality-Overall8%

“Didn't work for me”

Quality-Overall7%

“Cheap and reliable”

Compatibility-Overall5%

“Not compatible”

Noise Level3%

“My power supply was making a buzzing sound whilst using an old power cord”

Color3%

“I wanted to have a white color”

Product Condition3%

“Received a damaged used old cable”

Length3%

“this one is a bit longer at 10ft”

Top return reasons

Size-Overall29%

Compatibility-Overall20%

Functionality-Overall11%

Value For Money7%

Connectivity-Overall6%

Length4%

Advertised Vs Actual Product4%

Defective Material/Parts3%

Socket/Port/Plug3%

Quality-Overall2%

Common questions

Is 120v power cord profitable to sell on Amazon United States?: The niche generates $169K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.7%. Flapen's verdict: Skip it (40/100).
How competitive is the 120v power cord niche?: 5 brands and 35 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in 120v power cord?: Top complaints mined from reviews: Size-Overall, Charging, Connectivity-Overall. The return rate is 1.4%.
When does demand for 120v power cord peak?: Demand peaks in Jun–Jul; the busiest month runs 3.3× the quietest.
What does it cost to enter the 120v power cord niche?: Listings span $5.01–$10.16; the average listing price is $7.11 (sweet spot $15–$100). The average incumbent carries 18,632 reviews — the moat a new listing must climb.